Oversee the digital media team’s SEM – develop and manage paid media campaigns that meet objectives and business goals. This person will lead SEM efforts at AB&C and must have hands-on experience managing a high volume of business. Position requirements: Deep, hands-on knowledge of Google Ads, Analytics, Microsoft Ad Center buying platforms. Google Certifications, knowledge […]
You’ve probably heard about “responsive web design” by now. Hopefully you’ve been able to incorporate this into any new web projects you’re working on, and you’ve already converted — or plan to convert — your existing high-value or high-traffic websites. While responsive web design has been universally accepted and adopted, it does have a dark […]
As a Technical Director at AB&C, I’m mainly involved in the technical production for our web projects — from landing pages for specific campaigns to websites for hospital systems. For the last few years, we’ve been doing much of this production in a content management system (CMS), a web-based application that enables us to give […]
Every once in a while you’ll see an article asking “Is Twitter Dead?” even suggesting that if you’ve been avoiding Twitter as part of a “non-strategy,” it may be paying off! The problem with that perspective is that Twitter is not a strategy. It’s not even a tactic. It’s a channel! The strategy (and ultimately […]
99 ways to use Twitter? There are plenty of articles on the Internet that outline the 17 ways to use Twitter or the 32 ways to use Facebook. If your approach to social media has been to start with these types of articles, you may be focusing too quickly on tactics without an appropriate […]
Remember the browser wars of the late nineties? Half the online population thought “Netscape” actually was the Internet and Microsoft was just starting to take the Internet seriously. Of course, Internet Explorer emerged the victor and whether you’re in the camp that faults Microsoft’s heavy-handed tactics or the camp that recognizes Netscape’s failure to innovate, […]
What do email, instant messaging, forums and ticketing systems have in common? They are all mechanisms that two or more people can use to send communication back and forth. The primary differences between each is the number of people participating, the medium in which the messages exists, the speed with which the messages are delivered […]