Clear concise data visualization can truly be a game-changer. The difficulty comes in finding the best way to present your KPIs in a way that is quickly and easily digested. To celebrate 50 years of motoring mayhem, MINI has introduced Mission Control as part of its limited-edition Camden package. In their words: “By bringing the […]
Delaware-based Dogfish Head has a recipe for success both in the kettle and in the marketplace. According to Nielsen Co., the brewery spent a mere $2,000 on traditional media in 2008, and nothing in 2009. So what are they doing? Founder Sam Calagione has found a nice mix of limited-release beers, such as the Miles […]
There was a very interesting study released by Harris Interactive showing that web users are online an average of 13 hours per week. This is a slight dip from the same observed period in 2008 where they saw average users online for 14 hours per week. The major change? In 2008, 43% of users were […]
By: Kelly Hocutt and David Michaluk Are you still reluctant to advertise your hospital on the web? Maybe you’re bound by tradition. Or maybe you think healthcare is too private for the web — and people seek information only from people they can trust. But research by OTX and Google shows that adding search and […]
Looking for an easy way to gauge your client’s driving forces? Ask what’s on his or her dashboard. Dashboards are a businessperson’s CliffsNotes®, condensing tomes of information into readily digestible nuggets. Where do overall profits stand? Any new leads from the northeast territory? Is maternity patient volume up? Dashboards provide a snapshot of the key […]
Google has long focused on empowering the consumer, evident in its easy-to-use self-serve tools. This focus is especially apparent to agencies trying to manage client AdWords/Analytics accounts (credit card–centric billing, max of 25 Analytics accounts per Google Account, flimsy integration of Webmaster Tools). Google is taking steps to remedy this, however, with the launch of […]
In a need to monetize, Twitter has redesigned its homepage to make search front and center. The simple search box lets you search (duh), and below it is a ticker featuring three rows of popular topics, broken down by minute, day and week. “Popular topics by the minute” take precedence, and appear in a larger […]
Didn’t work at a Madison Ave agency in the early ’60s? Tired of dirty looks for drinking in the office at 11 a.m.? Now at least your Facebook icon can live the life, thanks to AMC’s MadMenYourself. Suit or skirt? Martini or whiskey on the rocks? Cigar or cigarette? Too much fun. Unlike ElfYourself, SimpsonizeMe […]
Google announces an OS. For anyone even remotely familiar with cloud computing (is that term still used?), thin/dumb clients, Android, Chrome and how Google operates, this is not a real big surprise. Google’s answer to OS bloat is lean and mean (and uses an open-source Linux kernel). Empowering the programming community could (should) bring some […]
You have finally launched a beautiful customer-centric website. Now what? As traffic flows move from brick-and-mortar storefronts to online locations, it is vital that you stake your claim online. And, as in real estate, there are still three keys: location, location, location. If you build it, they will come no longer works. With well over […]
Microsoft has launched its answer to Google in Bing, its replacement for Live Search. This latest go at a search platform has some interesting quirks, including instances of single results on the SERP (search engine results page) for keywords it’s certain have a single destination site. On the homepage, Bing layers a pleasing image behind […]
Have you seen “Why Advertising Is Failing On The Internet” by Eric Clemons? Reads partially like another “pay for content” scheme. But it is totally true that most premium (and non-premium) content creators cannot sustain their business models based on their current advertising model. NYTimes.com could not support its robust site and content without the […]
Ken Block’s spirited gymkhana video finally made AdGabber today. For those of you not familiar with Subaru beyond taking your Labrador and 2.5 kids for an off-road picnic, the company has an amazing history of hooliganism thanks to the spirited Impreza line and the tunability of its turbo four and chuckability of AWD.The amazing performance […]
A travel-related client of ours recently came to us looking for marketing vehicles which could energize its aging loyalty program member list and have trackable ROI. With the travel industry seeing hard times this change in direction is quite timely, with many companies transitioning from an awareness focus to a retention focus. The client’s loyalty […]