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Good Shepherd Penn Partners chooses Aloysius Butler & Clark to develop its brand

Wilmington, DE — Good Shepherd Penn Partners has selected AB&C, a full-service marketing communications agency, to develop a brand identity and brand strategy for its Philadelphia-area post-acute hospitals and outpatient therapy centers.

Good Shepherd Penn Partners is a joint venture of Allentown, PA-based Good Shepherd Rehabilitation Network and Penn Medicine. The strategic communications effort will identify the differentiating characteristics of the organization both internally and externally, gauge general market awareness and develop a brand platform to be used in the creation of marketing messaging and communications.

“When these two nationally respected healthcare organizations came together in 2008, their partnership integrated evidence-based rehabilitation services with long-term acute care,” said AB&C president & CEO John Hawkins. “The level of care at these facilities is just incredible. AB&C will guide Good Shepherd Penn Partners in unifying its brand and crafting a messaging strategy that will complement its expertise.”

Good Shepherd Penn Partners operates several facilities throughout the region, including the Penn Institute for Rehabilitation Medicine; the Specialty Hospital at Rittenhouse, which focuses on long-term acute care; and Penn Therapy & Fitness, with its 11 outpatient sites from Radnor, PA, to Cherry Hill, NJ.

AB&C ( is a 42-year-old full-service marketing communications agency with offices in Wilmington, Delaware; Philadelphia; and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries.