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Aloysius Butler & Clark amasses 28 Healthcare Marketing awards

WILMINGTON, DE – AB&C, a full-service marketing communications agency, won a total of 28 awards between two prominent healthcare competitions. At the 30th annual Healthcare Marketing Report Health Advertising Awards, the agency received 19 awards. Also, the agency hoisted nine awards at the 2013 Aster Awards, judged by Marketing Healthcare Today.

“The healthcare marketing industry is just as competitive as healthcare itself,” says AB&C president and CEO John Hawkins. “Our team is tremendous. We start with top healthcare clients and add laser-focused strategy and engaging creative. It’s a recipe for sustained success.”

The Healthcare Advertising Awards are evaluated by a national panel of judges. More than 4,000 entries from 268 agencies were judged on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. The agency won awards with 14 different clients. Along with 11 gold, two silver, one bronze and four merit awards, AB&C received a Best in Show for its physicians video mailer for MedStar Union Memorial Hospital, one of only 17 to earn this high designation.

The Aster Awards are produced by Marketing Healthcare Today, a prestigious healthcare publication. This elite competition recognizes the nation’s most talented healthcare marketing professionals. The agency won three gold, four silver and two bronze awards.

Best in Show

MedStarUnion Memorial Hospital, Physicians video mailer

Gold Winners

Abington Memorial Hospital, Ray Didinger radio spot

Continuum Health Partners, Child & Family Institute and Friedman Diabetes Institute Social Media

Delaware Division of Public Health, Man Up Plan Up campaign

Delaware Division of Public Health – Tobacco, My7Minutes t-shirt

Delaware Division of Public Health – Tobacco, Negative Effects of Smoking print series

MedStar Good Samaritan Medical Center, Gilligan Colonoscopy print ad

MedStar Health, Nationals Sports Medicine print ad

MedStar Montgomery Medical Center, Winter ED banner ad

MedStar Union Memorial Hospital, Orthopaedics Brochure

The Chester County Hospital and Health System, Faces TV spot

Underwood-Memorial Hospital, Cardio Balloon banner ad

The following tables provide the full list of awards.


Best in ShowMedStar Union Memorial HospitalPhysicians video mailerDirect mail
GoldAbington Memorial HospitalRay Didinger radio spotRadio single
GoldContinuum Health PartnersCFI & FDI social mediaSocial media
GoldDelaware Division of Public HealthNegative effects of smokingPrint series
GoldDelaware Division of Public HealthMy7Minutes unicorn T-shirtImprinted materials
GoldMedStar Good SamaritanGilligan adNewspaper single
GoldMedStar HealthNationals sports medicineMagazine single
GoldMedStar Montgomery Medical CenterWinter ED banner adsNew media
GoldMedStar Union Memorial HospitalPhysicians video mailerDirect mail
GoldMedStar Union Memorial HospitalOrthopaedics brochureBrochure
GoldThe Chester County HospitalFaces TV spotTV single
GoldUnderwood HospitalCardio balloon banner adsNew media
SilverGeisinger Health SystemCareworks radio spotRadio single
SilverMedStar HealthOlympics banner adsNew media
BronzeUnderwood-Memorial HospitalDiscover Heart Care adMagazine single
MeritDelaware Division of Public HealthMan Up, Plan Up campaignTotal campaign w/o TV
MeritHoly Name Medical CenterInterventional print adsMagazine series
MeritLansdale HospitalPhysician referral adNewspaper single
MeritSt. Joseph’s Healthcare SystemChildren’s Hospital billboardOutdoor


GoldDelaware Division of Public HealthMan Up, Plan Up campaignTotal campaign
GoldDelaware Division of Public Health TobaccoNegative Effects of Smoking print adsMagazine, series
GoldDelaware Division of Public Health TobaccoM7M unicorn T-shirtSpecialty advertising
SilverBayhealth Medical CenterRobotic surgery banner adsOnline advertising
SilverLansdale HospitalPhysician print adNewspaper, single
SilverMedStar Union Memorial HospitalOrthopaedics brochureBrochure
SilverNanticoke Memorial HospitalPhysician network TV spotTV advertising, single
BronzeMedStar Montgomery Medical CenterWinter ED campaignService line ED
BronzeSt. Joseph’s Healthcare SystemChildren’s Hospital billboardBillboard, single


AB&C is a 42-year-old full-service marketing communications agency with offices in Wilmington, Delaware; Philadelphia; and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries.