Aloysius Butler & Clark amasses 28 Healthcare Marketing awards
WILMINGTON, DE – AB&C, a full-service marketing communications agency, won a total of 28 awards between two prominent healthcare competitions. At the 30th annual Healthcare Marketing Report Health Advertising Awards, the agency received 19 awards. Also, the agency hoisted nine awards at the 2013 Aster Awards, judged by Marketing Healthcare Today.
“The healthcare marketing industry is just as competitive as healthcare itself,” says AB&C president and CEO John Hawkins. “Our team is tremendous. We start with top healthcare clients and add laser-focused strategy and engaging creative. It’s a recipe for sustained success.”
The Healthcare Advertising Awards are evaluated by a national panel of judges. More than 4,000 entries from 268 agencies were judged on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. The agency won awards with 14 different clients. Along with 11 gold, two silver, one bronze and four merit awards, AB&C received a Best in Show for its physicians video mailer for MedStar Union Memorial Hospital, one of only 17 to earn this high designation.
The Aster Awards are produced by Marketing Healthcare Today, a prestigious healthcare publication. This elite competition recognizes the nation’s most talented healthcare marketing professionals. The agency won three gold, four silver and two bronze awards.
Best in Show
MedStarUnion Memorial Hospital, Physicians video mailer
http://www.youtube.com/watch?v=PCfQKZBSNJY
Gold Winners
Abington Memorial Hospital, Ray Didinger radio spot
http://www.youtube.com/watch?v=g1qGRsSp72o
Continuum Health Partners, Child & Family Institute and Friedman Diabetes Institute Social Media
- CFI Facebook: https://www.facebook.com/childfamilyinstituteny
- CFI Twitter: https://twitter.com/child_family_ny
- CFI Blog: http://www.childandfamilyny.org/
- FDI Facebook: https://www.facebook.com/FriedmanDiabetesInstitute
- FDI Twitter: https://twitter.com/fdi_diabetes
- FDI Blog: http://www.friedmandiabetesblog.org/
Delaware Division of Public Health, Man Up Plan Up campaign
http://www.youtube.com/watch?v=Tnb542F0Xmo
Delaware Division of Public Health – Tobacco, My7Minutes t-shirt
Delaware Division of Public Health – Tobacco, Negative Effects of Smoking print series
MedStar Good Samaritan Medical Center, Gilligan Colonoscopy print ad
MedStar Health, Nationals Sports Medicine print ad
MedStar Montgomery Medical Center, Winter ED banner ad
http://www.youtube.com/watch?v=7029qndaqgE
MedStar Union Memorial Hospital, Orthopaedics Brochure
The Chester County Hospital and Health System, Faces TV spot
http://www.youtube.com/watch?v=-ST2Xh85X8Y
Underwood-Memorial Hospital, Cardio Balloon banner ad
http://www.youtube.com/watch?v=1BqbW-RBbHE
The following tables provide the full list of awards.
HEALTHCARE ADVERTISING AWARDS
| Award | Client | Entry | Category |
| Best in Show | MedStar Union Memorial Hospital | Physicians video mailer | Direct mail |
| Gold | Abington Memorial Hospital | Ray Didinger radio spot | Radio single |
| Gold | Continuum Health Partners | CFI & FDI social media | Social media |
| Gold | Delaware Division of Public Health | Negative effects of smoking | Print series |
| Gold | Delaware Division of Public Health | My7Minutes unicorn T-shirt | Imprinted materials |
| Gold | MedStar Good Samaritan | Gilligan ad | Newspaper single |
| Gold | MedStar Health | Nationals sports medicine | Magazine single |
| Gold | MedStar Montgomery Medical Center | Winter ED banner ads | New media |
| Gold | MedStar Union Memorial Hospital | Physicians video mailer | Direct mail |
| Gold | MedStar Union Memorial Hospital | Orthopaedics brochure | Brochure |
| Gold | The Chester County Hospital | Faces TV spot | TV single |
| Gold | Underwood Hospital | Cardio balloon banner ads | New media |
| Silver | Geisinger Health System | Careworks radio spot | Radio single |
| Silver | MedStar Health | Olympics banner ads | New media |
| Bronze | Underwood-Memorial Hospital | Discover Heart Care ad | Magazine single |
| Merit | Delaware Division of Public Health | Man Up, Plan Up campaign | Total campaign w/o TV |
| Merit | Holy Name Medical Center | Interventional print ads | Magazine series |
| Merit | Lansdale Hospital | Physician referral ad | Newspaper single |
| Merit | St. Joseph’s Healthcare System | Children’s Hospital billboard | Outdoor |
ASTER AWARDS
| Level | Client | Entry | Category |
| Gold | Delaware Division of Public Health | Man Up, Plan Up campaign | Total campaign |
| Gold | Delaware Division of Public Health – Tobacco | Negative Effects of Smoking print ads | Magazine, series |
| Gold | Delaware Division of Public Health – Tobacco | M7M unicorn T-shirt | Specialty advertising |
| Silver | Bayhealth Medical Center | Robotic surgery banner ads | Online advertising |
| Silver | Lansdale Hospital | Physician print ad | Newspaper, single |
| Silver | MedStar Union Memorial Hospital | Orthopaedics brochure | Brochure |
| Silver | Nanticoke Memorial Hospital | Physician network TV spot | TV advertising, single |
| Bronze | MedStar Montgomery Medical Center | Winter ED campaign | Service line – ED |
| Bronze | St. Joseph’s Healthcare System | Children’s Hospital billboard | Billboard, single |
AB&C is a 42-year-old full-service marketing communications agency with offices in Wilmington, Delaware; Philadelphia; and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries.