F&M Trust Chooses ab+c Creative Intelligence for Social and Digital Media
CHAMBERSBURG, PA—F&M Trust has selected ab+c Creative Intelligence, a full-service marketing communications agency, to develop social media and digital media campaigns. The campaigns will support the Central Pennsylvania–based financial services company in reaching its growing base of individual and business customers.
“The next generation is well-established in F&M’s footprint [in Franklin, Cumberland, Fulton and Huntingdon Counties],” says Paul Pomeroy, managing partner and director of marketing at ab+c. “Our challenge is to reach these people effectively and make them aware of the benefits of banking local with F&M Trust—a forward-thinking and customer-focused bank.”
F&M Trust is an independent community bank headquartered in Chambersburg with approximately $1 billion in assets. With 22 community-banking locations in Franklin, Cumberland, Fulton and Huntingdon Counties, the bank has offices in Chambersburg, Carlisle, Camp Hill, Mechanicsburg, Waynesboro, Marion, Mont Alto, Greencastle, Boiling Springs, Newville, Shippensburg, Hustontown, McConnellsburg and Orbisonia.