Companies competing in today’s recruitment marketplace must cope with unprecedented challenges. Recruiters face an increasingly demanding and competitive talent market, with many organizations vying for the same candidates. This is largely driven by changing demographics and job markets, where a newly flexible workforce is more likely to switch jobs. It’s also a result of a recruitment profession that has become more specialized and competitive.

So, what can your organization do to stand out in a highly saturated market? Focus on your unique employment value proposition—the sum of what potential employees think of you as an employer. The goal is to create differentiation and preference in the minds of prospective employees. Investing in a strong employer brand will give you a major advantage in attracting top talent.

But how do you go about doing this? That’s where AB&C comes in. We’re experts at understanding what makes you unique and helping you communicate the value you provide to potential employees. Additionally, we have the capacity to track and measure everything we do. It’s how we know what’s working and what isn’t, so we can adjust the manner and method of communications for our clients.

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  • Employment Brand Discovery and Development
  • Design and Copy Services
  • Digital and Traditional Media Planning and Placement
  • Recruitment Marketing Strategy and Consulting
  • Web Strategy and Development
  • Social Media and PR Communications
  • Diversity, Inclusion and Equity Communications
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