The competition for job candidates has reached a frenzied pace. So we use a four-step process-the Cycle of Consistent Improvement-to separate your organization from others in the eyes of job seekers. Step 1, Intelligence, helps us define your employment brand through employee and stakeholder interviews. Step 2, Strategy, leverages what we learn to develop your messaging, recruitment portal, audience segmentation and tactics. Step 3, Creativity, brings your brand alive, visually and vocally in traditional, digital, guerrilla and social media. Step 4, Business Intelligence, tracks our efforts, notes what worked best, highlights what can be honed to work better, and measures both increases in your web traffic and reductions in your cost per hire and time to fill.

AB&C helps recruit and land the best-qualified candidates for hospitals, healthcare systems, service companies and employers-nationwide.

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Step 1, we define your employment brand through employee and stakeholder interviews.

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Step 2, we use our findings to create a strategy that leverages your unique employment value proposition to attract the right talent.

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Step 3 is where the fun begins. We take our research findings, combine it with our strategy, and out pops outstanding creative that gets the attention of the talented people you are looking to hire.

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Step 4 is where the rubber meets the road. Tracking our efforts is a hallmark of who we are. We review what worked and what can be honed to work better, and we enable our clients to tie results to actionable items—allowing them to consistently improve.


Workforces are rapidly changing and becoming increasingly more diverse in race, color, national origin, gender, sexual orientation, gender identity or expression, religion, age, as well as personality, thinking style, tenure, organizational function, education, and background. Diversity allows people to perceive not only themselves but also those around them. Developing your organization’s multicultural and diversity communications is a vital component in recruiting talent for your organization, but also for doing business in the modern world. Successful organizations recognize the value of communicating to a diverse audience and are ready and willing to spend resources on managing diversity within their organizations.

Developing a communication strategy for diverse populations is not a one-statement-fits-all situation. In our experience, it takes a more customized approach:

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Step 1 – Define what diversity means to your organization, clarifying your vision and objectives.   

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Step 2 – Choose the right message.

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Step 3 – Develop a call to action, helping the audience recognize the company’s position on a diverse and inclusive culture and business practice.

  Turning Your Applicant Tracking System into an Applicant ATTRACTING System. More control, more information, more candidates for hard-to-fill positions.

HireControl is the new recruitment marketing platform from AB&C. Designed to work seamlessly with applicant tracking systems (ATS), HireControl helps organizations attract and engage candidates–and convert them into hires. HireControl makes the recruitment process not only easier but also more cost-effective, with job-level performance analytics that provide organizations with insights into which marketing tactics are working and which aren’t. There’s no easier way to deliver ROI.

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Rochester Regional Health  
What's Medicine's Next Advance?
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Recruiting for
a nationwide urgent
care network
Recruitment Clients