Agency brings home top honors—including 10 golds—from the annual Healthcare Advertising, Aster and Telly® competitions.

Shawn Kessler shares nearly 25 years of recruitment marketing and employer branding insights in new book—available at Amazon.com.

If you know us, you know we believe that steady growth isn’t just about numbers—it’s about people. That’s why we’re thrilled to announce exciting leadership promotions and strategic hires that will help us serve our clients more effectively and creatively than ever before. First, we’re proud to welcome Alex Parkowski to the ownership team. As […]

Aloysius Butler & Clark has named Alex Parkowski an owner and announced key leadership promotions in its behavior change, recruitment marketing, and creative departments to support continued agency growth.

Agency welcomes Alex Wittchen as managing director of strategy and Annette DeHaven as associate director of employer brand strategy.

Overwhelming response to agency’s “trolling billboard” in Kansas City engages hundreds of thousands of fans to help raise money for charities in both cities.

In an unprecedented show of Eagles fandom, agency owns up to billboard by Arrowhead Stadium.

Aloysius Butler & Clark (AB&C) announces the retirement of long-serving CFO Linda Shopa, effective December 31, 2024, alongside key leadership promotions to support its growth strategy.

Recognitions include six platinum awards—the most of any agency on the East Coast—for outstanding creativity and strategy.

Awards include three best-of trophies, recognizing some of the agency’s most compelling work for print, outdoor, digital and broadcast media.

AB&C needs a Digital Media Analyst to report and analyze our paid digital media campaigns. This person provides regular reports and insightful analysis for all digital media tactics including paid search, programmatic display, video and paid social. If that sounds like you, then consider joining our digital media team that handles a wide variety of […]

Agency’s advertising and PR excellence recognized with a platinum award for best overall campaign, plus three gold and two bronze awards.

Agency’s work for seven clients brings home 22 honors in the nation’s largest healthcare advertising awards competition.

Renowned healthcare marketing strategist adds to agency’s depth and experience.

Year-round, AB&Cers engage in individual volunteer activities, and the agency as a whole offers opportunities to support local causes through events such as community walks, donations drives and more. But as a marketing communications agency that is always focused on innovating stronger strategies, we decided in May 2023 that it was time to apply “strategy” to elevate our impact on our neighbors and neighborhoods.

This year, AB&C wanted to experiment with a concept truer to the agency experience by creating a new social media intern team in addition to our traditional interns. By collaborating hands-on in a true team setting, interns get a fresh and exciting portrayal of what agency life is really like. Each member brings their unique […]

Aggressive growth and new workplace model have paved the way for AB&C’s new location with open, modern office space.

Everyone over the age of 16 could be interested in a car. Actually, people under the age of 16 may be even more fascinated by cars, but that’s another story.

AB&C helped thousands of area families and individuals reap the benefits of membership at the Camden, NJ educational and entertainment attraction.

Everyone who has been to a big event — or even to a movie theater — knows that the cost of refreshments bears no relation to the actual cost of the ingredients themselves…

If you’ve taken as many flights as we have, you know when your plane is about to take off. You can hear the engines straining…

A lot of people are confused by brands. They get it confused with a brand mark. Actually, brands are like friends…

Food insecurity is a global problem, and it’s even more apparent during the holiday season. Millions of people around the globe do not have access to fresh fruit or vegetables. So this year, we are making donations to several food banks in your name. Thank you for an amazing year—we feel truly blessed. Here’s to […]

AB&C is also implementing several leadership changes to ensure a seamless transition after McGivney’s departure.

AB&C announced they have signed a lease for more than 6,000 square feet of office space at 123 South Broad Street in the heart of Center City Philadelphia.

The acquisition will make AB&C one of the largest full-service independent marketing communications agencies in the Region.

Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, emerged as an 11-time winner at the 38th Annual Healthcare Advertising Awards.

By David Brond and Kathleen Doyle The world as we knew it has changed. This is also true across the entire landscape of higher education. May 1 was National College Decision Day, the traditional deadline for high school seniors to pick their college or university. In 2020 unfortunately, thanks to the COVID-19 pandemic, this important […]

AB&C emerged as a four-time winner at the 2019-2020 Philadelphia Metro American Advertising Awards, also known as the ADDYs.

By Lenny Prosser, Account Services Intern As a recent college graduate, I often reflect on the lessons I’ve learned over the past 3 1/2 years. Aside from the many lectures I’ve sat through, late hours studying in the library and weekends spent with friends, I have one major takeaway: the value of relationships. College is […]

This first-of-its-kind website aimed at empowering nurse recruiters and hiring managers with details on the true costs of their staffing vacancies.

The Caspari McCormick team was fully integrated into AB&C’s Wilmington headquarters by Jan. 1, 2019.

AB&C was awarded 17 MarCom Awards in the 2018 competition, including eight Platinum and five Gold awards.

Delaware Public Media (DPM) announced that David Brond, David C. McBride, Randy Farmer and Tom Trezise have been named to the organization’s board of directors.

Agency Takes Home Six Golds and Two Silvers at Awards Show Honoring Creative Excellence in Healthcare Marketing. WILMINGTON, Del. (May 11, 2018) —Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, was recognized by Healthcare Marketing Report with six golds, two silvers and five merit awards presented during its annual 2018 […]

Agency Takes Home Three Golds and Seven Silvers at Awards Show Honoring Creative Excellence in Advertising PHILADELPHIA, PA (March 9, 2018) — Aloysius Butler & Clark (AB&C) was recently honored with 10 industry awards, including three golds and seven silvers, at the 2018 Philadelphia American Advertising Federation (AAF) Awards, also known as the ADDYs. The […]

By Maria Antonelli, Andrea Ferrino, Elizabeth Gluck, Jennifer Harris, Lauren Bentley, Amanda Kalbrosky and Elizabeth Howarth Earlier this month, the Philly Ad Club hosted its annual Women in Advertising event, where a panel of women in advertising and communications imparted their knowledge to a room of marketers (men and women). The panelists—each with a different […]

Page-stopping Philly pride ad featuring an underdog Billy Penn “lovingly made by AB&C and begrudgingly paid for by Small Army.” PHILADELPHIA, PA (February 9, 2018)—They say, “to the victor go the spoils.” But one Super Bowl bet victor, Philadelphia’s Aloysius Butler & Clark (AB&C), looks forward to sharing those benefits with the entire Delaware Valley […]

WILMINGTON, Del. (February 6, 2018) — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, helped their client, Delaware Transit Corporation – DART, earn first place for “Best Marketing and Communications to Increase Ridership or Sales – Comprehensive Campaign” at the American Public Transportation Association’s (APTA) 2018 AdWheel Awards for their […]

WILMINGTON, Del. (December 5, 2017) — United Way of Delaware (UWDE) announced that David Brond, vice president and director of account services at Aloysius Butler & Clark, has been named to the organization’s board of directors. “David brings additional marketing and public relations experience to the board that is integral to our mission and vision,” said […]

Agora Cyber Charter School, St. Peter’s Health and Delaware College of Art and Design turn to the Wilmington-based agency for a range of advertising and PR services. WILMINGTON, Del. (Nov. 8, 2017) — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, recently announced the addition of three new businesses […]

WILMINGTON, Del. — Nov. 6, 2017 — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, was awarded 16 MarCom Awards in the 2017 competition, including five Platinum and six Gold awards. This year, the annual awards program—an international creative competition that recognizes outstanding achievement by marketing and communications professionals—received […]

WILMINGTON, Del. — Nov. 1, 2017 — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, recently received two awards at Ragan’s 2017 Healthcare PR and Marketing Awards. The awards program had more than 150 submissions covering community outreach, social media, public relations and internal communications within the healthcare industry. […]

By Megan Egan and Samantha Mueller There’s something uniquely empowering about sharing a room with 12,000 women (and a few brave men) at the largest annual gathering of women in the country. It was a day where the world’s most influential women—among them former First Lady Michelle Obama and writer, executive producer and creator of […]

WILMINGTON, Del. (June 6, 2017)— Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, received three separate recognitions in the 2017 Aster Awards Competition. All three awards—two silver and one bronze—were given for AB&C’s “Better. Together.” campaign, developed for Abington – Jefferson Health. For the past 15 years, the Aster Awards […]

WILMINGTON, Del. (May 23, 2017) — Teach For America-Delaware announced that David Brond, vice president and director of account services at Aloysius Butler & Clark, has been named to the organization’s advisory board. “David brings marketing and public relations experience to the board and organization that is integral to our mission and vision,” said Teach For […]

WILMINGTON, Del. (May 16, 2017) — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, is pleased to announce that the New Castle County Chamber of Commerce has elected David Brond, AB&C’s Vice President and Director of Account Services, for its Board of Directors, effective January 1, 2017 through December 31, 2019. […]

WILMINGTON, Del. (April 10, 2017) — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, today announced that Maria Antonelli has joined the agency as a Division Director in Account Services. In this role, Antonelli’s primary focus will be working to grow and develop the agency’s B2B and B2C account […]

By Megan Egan, Dayna Hawco, Elizabeth Howarth, Paige Miller and Caity Smith Earlier this month, the Philly Ad Club hosted its annual “Women in Advertising” event at the Courtyard Philadelphia Downtown. A panel composed of six successful women in advertising and communications imparted their knowledge to the female (and male) marketers in the room. The […]

WILMINGTON, Del. (December 6, 2016)—AB&C (Aloysius Butler & Clark), one of the region’s largest full-service marketing communications agencies, emerged as a five-time winner at the 2016 MarCom Awards. This year the annual awards program, an international competition that has become one of the largest of its kind, received approximately 6,000 entries from some of the […]

By Erin Mulrooney, Ashley Shuey and Megan Egan No matter where you fall on the political spectrum, the 2016 presidential election has been entertaining, unconventional and thought-provoking, with much owed to online media—and social media in particular. And as we take a look at the election through the digital media lens, it begs the question: […]

Opening a brand-new hospital. Changing the name of a health system and physician group. Launching a new brand. Alone, each of these is a huge endeavor. But at Stamford Health, they did all three of these in the past year, and AB&C was up for the challenge. After naming AB&C their agency of record last summer, Stamford Hospital […]

Founded in St. Paul, Minnesota, in 1976, Dungarvin is a national organization of privately owned companies that are dedicated to providing high-quality, community-based support to people with varying needs. Currently, Dungarvin employs over 4,000 people who provide support to more than 4,000 individuals across 14 states. Dungarvin provides a variety of individually tailored services under the […]

WILMINGTON, Del. (October 4, 2016) — AB&C (Aloysius Butler & Clark), one of the region’s largest full-service marketing communications agencies, today announced its leadership-succession plan and a series of current and upcoming promotions. After leading the company for more than 45 years, John Hawkins, one of AB&C’s founders and the agency’s current president and CEO, will […]

Have you ever wondered how your favorite foods get their mouthwatering, finger-licking, lip-smacking delicious taste? Well, wonder no more! David Michael & Co. recently teamed up with AB&C to spread the word about their 2016 Innovation Roadshow in Philadelphia—a tasteful event designed for those who directly purchase products from or work with the food and beverage […]

WILMINGTON, Del. (September 12, 2016) — Sunoco Race Fuels, the largest manufacturer of racing gasoline in the world, launched a new website, www.sunocoracefuels.com, to make it easier to find Sunoco Race Fuels and get the latest news about Team Sunoco. Developed by Aloysius Butler & Clark, one of the region’s largest full-service marketing communications firms, […]

WILMINGTON, Del. (July 14, 2016) – Aloysius Butler & Clark, one of the region’s largest full-service marketing communications firms with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, recently announced a new partnership with Global Learning and Diversity Partners, LLC (GLDP). A bilingual management consulting organization, the Wilmington, Delaware-based GLDP focuses on helping health systems, […]

By Amanda Kalbrosky, Paige Miller and Caity Smith On June 30th, the 7th annual Social Media Day—a global day of recognition for the growing collection of social platforms—was held at our favorite middle school field trip destination: The Franklin Institute in Philadelphia. Speakers from more than 30 organizations shared their insights on everything from the […]

Aloysius Butler & Clark recently received the 2016 Delaware Hispanic Award, presented to the agency in recognition of its dedication to developing culturally and linguistically competent marketing communications campaigns, as well as the positive and notable impact AB&C’s work has made on the local Latino community. This prestigious award is presented annually by the Delaware […]

Aloysius Butler & Clark, one of the region’s largest full-service marketing communications agencies, with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, took home 9 awards from the 2016 Healthcare Advertising Awards. The annual competition is the longest-standing and largest healthcare advertising competition, as well as one of the 10 largest of all advertising […]

Want to hear something scary for the state of Delaware? Delaware is the third-most-obese state in the country, coming in behind only West Virginia and Mississippi, with 34.4 percent of its population overweight or obese. A comprehensive, systematic review of the evidence by the World Cancer Research Fund (WCRF) and American Institute for Cancer Research […]

Aloysius Butler & Clark, one of the region’s largest full-service marketing communications firms, with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, has just named Shawn Kessler managing director of the company’s recruitment marketing practice. With the agency’s recruitment business expected to double this year, Kessler’s 15 years in the industry, depth of experience, […]

Samantha Oscar, marketing manager at Wilmington-based agency Aloysius Butler & Clark, was recently honored with the Philly Ad Club’s Movers and Shakers Award. This is the first year this honor has been givien to young professionals in the marketing communications industry, who are chosen by their peers based on passion, insight, experience and dedication to […]

As a result of our creative work with several valued clients, we were recently honored with seven local American Advertising Awards, widely known as the ADDYs. The competition, hosted earlier in March by the Philly Ad Club, annually attracts thousands of entries from top agencies of the Greater Philadelphia area. Considered the most prestigious awards […]

Looking great atop the Lit Brothers Building! AB&C was proud to team up with Susan G. Komen Philadelphia to embrace thousands of people living, working and visiting Philadelphia in the hope and excitement of the 2016 Race for the Cure. In addition to creating the captivating design, we leveraged our relationships to secure a significant […]

The Del-Mar-Va Council of the Boy Scouts of America (BSA) announced that David Brond, Vice President/Director of Account Services at Aloysius Butler & Clark, has been named to serve on the Council’s Executive Committee and Executive Board as Vice President of Marketing. “David brings marketing leadership experience to the Council’s branding and communications plans that […]

Aloysius Butler & Clark, one of the region’s largest full-service marketing communications firms with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, today announced the acquisition of Davis Advertising Inc. of Bala Cynwyd, Pennsylvania. Davis was one of the first agencies in the country to specialize in recruitment marketing and is a leader in […]

Winter: It can be the most wonderful time of the year, but it can also be the most dangerous—especially on the road. AB&C works with the Delaware Office of Highway Safety (OHS) throughout the year to make drivers and pedestrians aware of the state’s laws along with the dangers of speeding, driving under the influence, distracted […]

Philadelphia, PA—Aloysius Butler & Clark has been selected by David Michael & Co. to be the sole agency that will support in-house marketing efforts. A leading flavor company, David Michael—known in the industry as DM Flavors—has a rich tradition of industry-leading ideas and innovations. AB&C—working together with the DM Flavors marketing team—will help to continue […]

Aloysius Butler & Clark, one of the region’s oldest full-service marketing communications agencies, recently made a major commitment to expand its footprint in Philadelphia to help build its presence in the Mid-Atlantic marketplace.

From a pool of approximately 6,500 entries, Aloysius Butler & Clark emerged a winner five times in the 2015 MarCom Awards, an annual, international creative competition for marketing and communications professionals. Entries for this year’s competition were submitted from business and communications firms from all 50 U.S. states, Canada and more than 30 other countries. […]

The University of Virginia (UVA) Medical Center has selected Aloysius Butler & Clark, a full-service marketing communications agency, to assist it in recruitment marketing and media efforts. UVA joins the agency’s roster of healthcare clients that rely on strategic thinking and creative communication to recruit top talent. AB&C will provide direct recruitment, digital and traditional […]

  by: Kathleen Doyle and Michael English While we’ve heard rumblings in the industry about the demise of Flash for some time, it has become a reality only recently. Here’s a quick history of the rocky relationship between the Internet and Flash. Back in 2007, Apple chose not to allow a Flash player plugin on […]

Wilmington, Del.—Aloysius Butler & Clark was an eight-time winner at the 17th annual Digital Health Awards. The competition, organized twice yearly by The Health Information Resource Center (HIRC), features 80 categories that honor the world’s best digital health resources. Classifications are: Web-based Digital Health; Mobile Digital Health Resources; Personal Digital Health Devices/Wearables; Digital Health Media/Publications; […]

Wilmington, DE—Aloysius Butler & Clark has been named the agency of record for Stamford Health in Stamford, Connecticut. As a leading healthcare provider in southwestern Connecticut, Stamford Health will leverage AB&C’s experience to launch its new brand and the opening of its new hospital through comprehensive advertising and marketing programs. “We’re confident that AB&C, with […]

Leah Haugh and Dante LaPenta made some statewide and national PR noise for Aloysius Butler & Clark. The pair won first place awards from the Delaware Press Association and the National Federation of Press Women (NFPW). Let’s see how they made it happen. Working with the Delaware Division of Public Health, the AB&C public relations team […]

The Delaware Council on Gambling Problems (DCGP) has selected Aloysius Butler & Clark, a full-service marketing communications agency, for a public awareness campaign that links Delawareans affected negatively by gambling with services provided by the DCGP. The agency will provide website development, public relations, social media, paid media and creative services. “Our challenge is to […]

Wilmington, DE—Aloysius Butler & Clark won five awards at the 47th annual Jersey Awards, hosted by the New Jersey Advertising Club. Ads for three of AB&C’s New Jersey healthcare clients—Rutgers Cancer Institute of New Jersey, Holy Name Medical Center and Cooper University Health Care—were among the winners. With “Best of” as the highest recognition, the […]

Elkton, MD—The Cecil County Health Department has selected Aloysius Butler & Clark for a public health campaign focused on opioid misuse. In an effort to link Cecil County residents with prevention, treatment and recovery resources, the agency will provide public relations, social media, website development, paid media and creative services. Funded with a grant from […]

CHAMBERSBURG, PA—F&M Trust has selected Aloysius Butler & Clark, a full-service marketing communications agency, to develop social media and digital media campaigns. The campaigns will support the Central Pennsylvania–based financial services company in reaching its growing base of individual and business customers. “The next generation is well-established in F&M’s footprint [in Franklin, Cumberland, Fulton and Huntingdon […]

Wilmington, DE – Aloysius Butler & Clark, a full-service marketing communications firm, has named David Brond as its new Vice President/Director of Account Services, effective June 15. He succeeds Michael Gallagher, who retires this month after 27 years at the agency. In this post, Brond will be responsible for overseeing and strategically guiding all of […]

Wilmington, DE—Aloysius Butler & Clark, a full-service marketing communications agency, has partnered with Zip Code Wilmington to help launch its new computer coding school in downtown Wilmington, Delaware. With media relations and digital advertising among the key components, the campaign will utilize the agency’s public relations, media, and creative teams. The school will train students […]

Aloysius Butler & Clark is happy to welcome five new Aster Awards into our office. What do these wins mean to us? They mean we develop strong creative for our healthcare and public health clients’ advertising campaigns and websites. The Aster Awards program is an elite competition dedicated to recognizing the nation’s most talented healthcare […]

Aloysius Butler & Clark is making the job application process a whole lot easier for busy physicians as VCU Medical Center becomes the first institution to include “Apply Using Doximity” functionality. AB&C recognized that most physicians were viewing recruitment-related emails and open positions on mobile devices. Thus, the agency designed VCU’s physician recruitment site – […]

Wilmington, DE—Aloysius Butler & Clark, a full-service marketing communications agency, earned ten awards in the 32nd Healthcare Advertising Awards, a competition conducted by Healthcare Marketing Report. Among more than 3,700 entrants, AB&C was proud to walk away with silver, bronze and merit awards in eight different categories. According to the Healthcare Advertising Awards, entries were […]

Heroin addiction is not a game. But can a game alert people to the dangers of the drug? AB&C teamed up with the New Castle County Police Department and New Castle County Heroin Alert Program to create a countywide campaign that alerts youth and their parents to the dangers of falling into “The Heroin Trap.” The […]

BLOOMSBURG, PA—Aloysius Butler & Clark, a full-service marketing communications agency, has partnered with Rush University Medical Center (Chicago) on its physician recruitment efforts. The agency’s assignments include constructing a physician recruitment website and providing direct marketing strategy. “The physician population at Rush continues to grow,” says Shawn Kessler, senior strategist at AB&C. “Our recruitment marketing […]

WILMINGTON, DE—Aloysius Butler & Clark, a full-service marketing communications agency, earned video accolades at the 2015 Telly Awards. With silver as the highest award given, AB&C won three bronze honors. The first two came in the category “Online Video—Online Webisodes, Segments, or Promotional Pieces—Health and Wellness.” AB&C won for MedStar Georgetown University Hospital’s deep brain […]

Some creative is just fun to show off. Recently we partnered with the good folks at Newark Natural Foods, a healthy foods grocery store, to help them with a rebranding effort. They plan to launch the campaign as they expand to a larger location.We worked on a brand discovery project, updated their logo and produced […]

Our Steve Merino joined Dan Levy on Bleacher Report Radio to discuss Super Bowl commercials and the creative process. What were his favorites? Hint: You’re not you when you’re hungry.  

Who’s ready for the Super Bowl … commercials? Our team has plenty to say about Sunday’s big ads. So our Steve Merino put on his best radio voice and joined Phil Feliceangeli on WDOV/WILM. From babies on roller skates to talking horses, here was Steve’s take: There are folks who just watch for the commercials themselves. Why are […]

BLOOMSBURG, PA—Tara Moore of Aloysius Butler & Clark has added “diversity specialist” to her qualifications. The account executive recently earned a post-graduate certificate in diversity studies with an emphasis on workplace and healthcare diversity. This certification comes in addition to a master’s degree in human relations. “A diverse workforce not only brings varied perspectives to […]

It’s no secret why organizations that focus on having a diverse workplace solve problems with a unique perspective and develop cultural competencies that help them with their bottom line. Diversity and inclusion messaging targeted at specific groups is being seen more and more in advertising and employee recruitment messaging. Our own Tara Moore realizes how […]

WILMINGTON, DE—Aloysius Butler & Clark and The Healey Education Foundation will explore all aspects of Healey’s brand, including its graphics, messaging, tagline, marketing materials and website. With the Foundation’s evolution and expansion into new markets, Healey—known previously as The Catholic School Development Program—wants to ensure complete clarity of its mission. “Healey is already a premier […]

WILMINGTON, DE—Aloysius Butler & Clark and MedStar Health won gold at the 2014 CardioVascular Advertising Awards (CVAA). AB&C’s work on the atrial fibrillation (a-fib) campaign for MedStar Heart & Vascular Institute earned the first-place award in the Total Advertising Campaigns category. The campaign included radio, transit, banner and print advertisements as well as patient podcasts. […]

Jonathan Mathers, Aloysius Butler & Clark’s newest senior art director, brings his passion for stellar creative to the agency’s Philadelphia office. During his 10 years in the advertising industry, he has worked on diverse campaigns including casino accounts and soft drinks. A graduate of the Philadelphia Art Institute, Jonathan holds a BA in graphic design, […]

Did you get the AB&C holiday card this year? No? Let’s make sure that doesn’t happen again! Just go to our contact form and we’ll have the Ghost of Christmas Yet to Come drop it off next year. He’s definitely a little scary, but put a lot of marshmallows in his hot chocolate, and he’ll lighten up. Scroll […]

Emily Desimone has joined the media team at Aloysius Butler & Clark. After completing the AB&C internship program, she accepted a full-time position as media coordinator. Emily earned a bachelor of science degree in marketing from Wilmington University. She will assist in digital analytics reporting, traditional and digital media buying and planning, and media research […]

WILMINGTON, DE—Aloysius Butler & Clark has hired Erin Mulrooney as digital media supervisor. Erin will concentrate primarily on leading the digital media team, crafting paid media programs, and researching the newest paid media opportunities across search, display, video and social media. She will deliver campaign results by leveraging a combination of media performance, analytics and […]

Dayna Hawco becomes the newest member of the AB&C client services team. The junior account executive brings experience in account management, advertising sales and social media from her past roles with CBS Radio and Slice Communications. She is a graduate of Rowan University, where she double-majored in advertising and public relations. Dayna is driven by creativity, thrives […]

BLOOMSBURG, PA — Aloysius Butler & Clark, a full-service marketing communications agency, has begun recruitment marketing efforts with three new clients — GoHealth Urgent Care, Synchrogenix and University of Colorado Health. GoHealth Urgent Care and Synchrogenix will take advantage of AB&C’s full gamut of recruitment marketing services, including messaging through placements. For University of Colorado […]

PHILADELPHIA, PA—Pennoni Associates Inc. has selected Aloysius Butler & Clark, a full-service marketing communications agency, to conduct initial work on a brand discovery and development initiative, which will help Pennoni prepare for its 50th anniversary celebration in 2016. “Pennoni is an uncompromising leader in its industry and we are thrilled to have it as a […]

BLOOMSBURG, PA — MCV Physicians Administration at Virginia Commonwealth University Medical Center named Aloysius Butler & Clark, a full-service marketing communications agency, as its physician recruitment partner. AB&C will conduct an employment branding discovery initiative and create a physician recruitment website for the Richmond, Virginia, medical center. Operating from the agency’s Bloomsburg, Pennsylvania, office, senior […]

Explaining a Deep Brain Stimulation (DBS) procedure is best left to the experts. But promoting the life-changing benefits of the procedure is easy when you have the proof. We interviewed patients of MedStar Health who underwent DBS and created two 30-second TV spots telling their stories. The spots focus on the life-altering — and even […]

WILMINGTON, DE — Aloysius Butler & Clark was named the marketing and advertising agency-of-record by the Multiple Sclerosis Association of America (MSAA), a leading resource that focuses on improving lives for people living with MS through vital services and support. “MSAA is an outstanding organization that is doing great things for people across the country […]

When AtlantiCare originally established their corporate brand, the theme “Taking You Well Into The Future” became the expression that captured the brand experience. Since that time, the organization has grown significantly. It has fulfilled its promise of wellness with many programs and initiatives. But the marketing leaders had questions. Was the brand still relevant? Did […]

Abby is a recent grad of Tyler School of Art, Temple University, with a BFA in Graphic & Interactive Design (2014). Abby has joined the team to shake things up in the design and interactive world. “Design is the perfect combination of communication and art that allows you to solve problems in a creative way. […]

WILMINGTON, DE — Aloysius Butler & Clark, a full-service marketing communications agency, is now the agency of record for Newark Natural Foods. As the organic grocery store moves to its new, larger location (also in downtown Newark), Newark Natural Foods asked AB&C to undertake its rebranding effort. “Not only is Newark Natural Foods a wonderfully […]

We recently launched a skin cancer campaign for the state of Delaware that included two testimonials — Samantha’s story about how she lost her 28-year-old husband Brett six months after he was diagnosed with stage 4 melanoma, and Terri’s story about the seven surgeries she had on her face after years of indoor and outdoor […]

We needed to face the problem. Whether enjoying our famous beaches, working outside or just relaxing in the summer sun, Delawareans spend a lot of time outside. So what’s the big deal? Well, ultraviolet radiation from the sun — and indoor tanning — have done some serious damage in the First State. The most recent […]

Our client partners at Sartomer, a business unit of Arkema Inc., wanted to take a step back and look at their position in their industry — chemical ingredients for adhesives, inks, packaging, etc. As any good agency should, we started with research and in-depth interviews with Sartomer managers and customers in the United States, Asia […]

PHILADELPHIA, PA — Philly Bread is the inaugural Philadelphia business winner of the Lightning in a Bottle Competition, which was announced in a live awards ceremony held on Thursday evening at the Quorum at the University City Science Center. The competition for city businesses was the brainchild of Aloysius Butler & Clark, a full-service marketing […]

PHILADELPHIA, PA — AB&C, a full-service marketing communications agency, earned gold, silver and bronze at the Health Information Resource Center’s 16th annual Web Health Awards. AB&C’s website for Westside Family Healthcare’s Celebrate 25 Years campaign won the gold award. The Delaware Office of Highway Safety’s DUI prevention campaign and the American Nurses Association’s NDNQI® site both […]

Pull up your favorite beach chair, grab a drink with a little umbrella in it and take a look at some tourism creative from, you guessed it, those cool characters at AB&C.                

WILMINGTON, DE—In honor of the legendary Rev. Roberto Balducelli, the 2014 St. Anthony’s Italian Festival Cultural Committee will honor Dr. Jack Varsalona with the Rev. Roberto Appreciation Award. Father Roberto, a beloved figure in the Wilmington community for more than half a century, died last year on the eve of his 100th birthday. St. Anthony’s […]

WILMINGTON, DE — St. Anthony of Padua will host its 40th annual Italian Festival, beginning Sunday, June 8. For 2014, the Festival is highlighting the Ascoli Piceno, a town in the Le Marche region of Italy. Many Italian-Americans in the St. Anthony’s Parish and the Wilmington area can trace their heritage to this region. The […]

Bear, DE — Traditionally held in July, the St. Elizabeth Ann Seton Family Carnival will now open on Monday, June 9, and run through Saturday, June 14, at 345 Bear Christiana Road in Bear. On-site admission is $5 for ages 13 to 64, free for seniors, and free for children under the age of 12 […]

Abington Health, a healthcare system with locations throughout Montgomery and Bucks counties, conducted research showing that consumers and employees had low awareness of the advanced and complex services available throughout the system. After many brainstorming sessions and concept meetings, Abington Health and AB&C found a solution to the problem and the “Power” campaign was born. We designed […]

  PHILADELPHIA, PA — The Lightning in a Bottle Competition is gaining momentum in Philadelphia. The competition is searching the city for businesses that can help Philly grow, and offering a free year of marketing services to the winner. Current entries reflect a wide spectrum of industries. Businesses with a viable product, an innovative way […]

The healthcare team here at AB&C is feeling like Matthew McConaughey when he accepted his best actor awards this year. While we didn’t win an Oscar or a Golden Globe, we (and our client partners) did win the prestigious Best in Show at the 31st Annual Healthcare Advertising Awards and a Judge’s Choice award at the 2014 Aster Awards. In […]

Half of all cancers can be prevented. People can start by learning what they can do to stay healthy. Aloysius Butler & Clark — working with the Delaware Division of Public Health (Cancer Division) and the Delaware Cancer Consortium—developed a website called Healthy Delaware to help Delawareans test for and prevent cancer. Visitors answer a […]

WILMINGTON, DE — Aloysius Butler & Clark, with offices in Wilmington, DE, Philadelphia, and Bloomsburg, PA, is now a Google Partner. Achieving Google Partner status required the agency to pass certification in AdWords, demonstrate mastery of Google’s certification exams and show an “active and healthy” book of business. “Our digital media team has the expertise […]

Download a PDF of this info-graphic. Senior Emergency Department and End-of-Life AB&C developed and executed a public relations campaign to raise awareness of St. Joseph’s Regional Medical Center’s specialized Senior Emergency Department and end-of-life services. Over an 18-month period, local and national media covered this campaign, which included a series of media relations pieces, media […]

Philadelphia, PA — Aloysius Butler & Clark, a full-service marketing communications firm, wants to identify the next great business idea originating from a Philadelphia-based company. The agency’s “Lightning in a Bottle” competition seeks entries from companies located within the city limits that have a game-changing product or service ready to go to market. Entries will be […]

PHILADELPHIA, PA — Aloysius Butler & Clark, a full-service marketing communications agency, came home with gold and silver from the 2014 ADDY Awards. The agency won gold in the “Campaign — Single Medium Campaign” category for its Choose Health Delaware videos. The silver came courtesy of AB&C’s Agency Match Game in the “Creative Services and […]

Last year, Delaware recorded less than 100 traffic deaths for the first time since 1963. AB&C and Delaware’s Office of Highway Safety have been working on numerous initiatives — from curbing aggressive driving to pedestrian safety — to drive that number down even further. Recent campaigns include Click It Or Ticket, which has helped increase […]

AB&C welcomes financial industry veteran Ed Ianni to our team. He brings more than three decades of experience in financial services, banking, wealth management, business development, marketing communications, risk management, law and insurance. Ed also serves as an advisor in both the public and private sectors, successfully helping clients grow their businesses, capital and economies. He […]

WILMINGTON, DE — Aloysius Butler & Clark, a full-service marketing communications agency, and four of its clients won a combined seven awards at the 35th annual Telly Awards. With silver as the highest award given, the agency took home seven total awards: one silver and one bronze with Delaware Office of Highway Safety; one silver […]

WILMINGTON, DE — Following a national search, To-Jo Mushrooms selected Aloysius Butler & Clark as its new marketing agency. Among other services, AB&C will perform brand positioning, website redesign, retail customer engagement and public relations for the Avondale-based mushroom grower. AB&C and its business-to-business marketing team won the account despite being the only contending agency […]

Star® Roses & Plants gained fame by introducing the world to the best-selling Knock Out® Family of Roses and Drift® Roses. The company asked AB&C for help engaging customers and other consumers online with relevant content throughout the growing season. This year’s successes included drawing more than 12,000 visitors to the brand’s blog and increasing Facebooklikes by 315%. Working […]

The state of Delaware has seen a marked increase in seat belt usage during the past year. In fact, the use of seat belts statewide rose from 88% in 2012 to 92% this year. A Delaware Office of Highway Safety campaign developed by AB&C has helped move the state closer to its goal of having […]

Recently, AB&C created promotional materials for AtlantiCare Physician Group’s Urgent Care Center. Both the print and banner ads from the campaign won Silver awards at the JASPERs, a New Jersey – based advertising awards competition. We congratulate AtlantiCare on this most recent win!

Who better to tell the story of a hospital’s lifesaving heart services than patients who benefited from them? To promote the alliance between MedStar Heart Institute and world-renowned Cleveland Clinic Heart & Vascular Institute, Aloysius Butler & Clark developed an ad campaign featuring retired Navy Admiral Tim Heely and event planner Pat Chisley. Both had […]

WILMINGTON, DE — Aloysius Butler & Clark, a full-service marketing communications agency, won three times at the JASPERs, taking home awards in traditional and digital advertising. The agency’s banner ad for AtlantiCare’s Urgent Care Center won silver in Digital/Interactive Media: Consumer Digital Ad or Digital Campaign. AB&C and AtlantiCare also won silver in the Print […]

WILMINGTON, DE — Aloysius Butler & Clark has hired Michael English as its Senior Interactive Art Director. He will concentrate primarily on online animation and website design. English will work out of the agency’s Wilmington office. “Clients and prospects are requesting more of our online animation,” says John Hawkins, president and CEO. “With Michael’s diverse advertising […]

ANCHORAGE, AK — Aloysius Butler & Clark has reached the final American frontier. The agency’s physician recruitment team will conduct an employment discovery program and develop brand creative for Southcentral Foundation (SCF), an Alaskan health system servicing 60,000 Alaska Native and American Indians. Through unique branding categories, AB&C not only reduces time-to-fill for hospitals’ physician […]

http://www.youtube.com/watch?v=sbygSoZkDtk&feature=youtu.be Put on those sneakers and stretch those calves — Team AB&C is gearing up for the American Lung Association’s Fight for Air Climb in Wilmington, Delaware, on November 9. The venue is 1201 North Market Street — at 331 feet, the state’s tallest building. Runners will start their 21-floor ascent at 8:30 a.m. And, […]

WILMINGTON, DE — Aloysius Butler & Clark, a full-service marketing communications agency, received high praise from Ad Week, the leading industry publication for marketing, media and advertising professionals. In a recent article titled The United States of Advertising Agencies, AB&C was named Delaware’s “Top Shop.” “Our selection speaks to the strong partnerships we’ve forged with […]

WILMINGTON, DE — U.S. Paralympic swimmer Mallory Weggemann, who holds 34 American and 15 world records, will headline the second annual Gift of Movement Celebration on October 24 from 5:30 to 9 p.m. at White Clay Creek Country Club. In 2008, complications from an epidural injection left Mallory paralyzed from the waist down. In spite […]

Philadelphia, PA — AB&C, a full-service marketing communications agency, and its client Klein USA were named winners in the online ad category at the Architectural Record 2013 Excellence in Advertising Awards. The winning banner ad was a collaboration of AB&C’s Lou Brandsdorfer (Creative Director), Bruce Waters (Associate Creative Director) and Paul Stecca (Creative Director). “Architectural […]

Wilmington, DE — After a nationwide search, the American Nurses Association (ANA) has selected AB&C as its marketing and public relations partner. Currently, the agency is promoting the association’s National Database of Nursing Quality Indicators (NDNQI®), used by hospitals to track quality improvement solutions. AB&C is also developing public relations and marketing tactics to support […]

The “kids” at AB&C want you to know about some fun events and exhibits at the Delaware Children’s Museum (DCM): Are there any aspiring baseball players or Phillie Phanatics in your house? Now through August 31, the DCM will feature Playing with the Phillies, displaying all the Phillies artwork you can imagine. With the ongoing […]

Bear, DE — After drawing 12,300 attendees, St. Elizabeth Ann Seton Family Carnival concluded on Saturday, July 20. This year marked the 25th anniversary of the summer celebration at the Bear parish. “What a week!” says Rich Yotter, a member of the carnival’s organizing committee. “We promote a safe family environment at the Seton Carnival, […]

Nightly Live Performances Anchor Event’s Silver Anniversary Bear, DE — The St. Elizabeth Ann Seton Family Carnival celebrates its 25th anniversary beginning on Monday, July 15. The festivities run until Saturday, July 20, at 345 Bear Christiana Road in Bear. Nightly admission is $5 for ages 13 to 64 and free for seniors and children […]

Wilmington, DE — AB&C has hired two new employees — Kathleen Doyle (Digital Media Planner/Buyer) and Chrissy Flynn (Research & Market Analysis Coordinator). Both will work at the marketing agency’s Wilmington office. Doyle will assist in the development, implementation, tracking and optimization of digital campaigns. Her responsibilities encompass online display banners, videos and behavioral targeting. […]

WILMINGTON, DE — On the heels of major wins at the Aster Awards and the Healthcare Marketing Report Health Advertising Awards, AB&C scored well again at the Winter/Spring 2013 Web Health Awards. The marketing communications agency won silver and bronze for two physician recruitment portals — the silver with Baystate Health of Springfield, MA, and […]

Wilmington, DE – The St. Anthony’s Italian Festival wrapped up a damp, but extremely successful week on Sunday. Despite losing two nights to inclement weather, the festival drew more than 70,000 attendees, including near record-setting nights on Wednesday and Friday. This year marked the 39th annual “modern” festival and 90th traditional summer celebration at the […]

WILMINGTON, DE — St. Anthony of Padua will host its 39th annual Italian Festival, beginning Sunday, June 9. The 2013 theme is Emilia-Romagna, the home region of St. Anthony’s legendary Fr. Roberto Balducelli, who celebrates his 100th birthday this year. According to Father Robert, the region is home to the most delicious food in all […]

Warmer weather means sharing the roadways with more motorcycles. Last year in Delaware, there were 17 fatalities involving motorcycles, with both motorists and motorcycle riders at fault. The Delaware Office of Highway Safety is determined to bring that number down by raising motorists’ awareness of motorcycles on the roads and educating motorcycle riders on ways […]

WILMINGTON, DE – AB&C, a full-service marketing communications agency, won a total of 28 awards between two prominent healthcare competitions. At the 30th annual Healthcare Marketing Report Health Advertising Awards, the agency received 19 awards. Also, the agency hoisted nine awards at the 2013 Aster Awards, judged by Marketing Healthcare Today. “The healthcare marketing industry […]

WILMINGTON, DE — AtlantiCare, a New Jersey healthcare organization, has named AB&C as its new agency of record. The full-service marketing communications agency will handle recruitment, branding, marketing and search engine optimization for AtlantiCare Regional Health Services and AtlantiCare Health Solutions. “AtlantiCare is truly on the forefront of healthcare delivery and engagement,” says AB&C president […]

WILMINGTON, DE — Eos Medical Group has chosen AB&C, a full-service marketing communications agency, for its 2013 employment branding campaign. Founded as Pegasus Emergency Medicine, the group underwent a name change in January 2013. The campaign will help Eos gain a better understanding of its employment brand and unique employment value proposition. “Eos brings the […]

Wilmington, DE — Good Shepherd Penn Partners has selected AB&C, a full-service marketing communications agency, to develop a brand identity and brand strategy for its Philadelphia-area post-acute hospitals and outpatient therapy centers. Good Shepherd Penn Partners is a joint venture of Allentown, PA-based Good Shepherd Rehabilitation Network and Penn Medicine. The strategic communications effort will […]

The Independence School (TIS) is an independent school located in Pike Creek, Delaware, that welcomes students from age 3 through the 8th grade. Looking to keep enrollment strong during a time of economic challenge, with a reduced population of age-appropriate candidates and competition from other independent and public schools, the TIS staff identified the need […]

  Wilmington, DE – AB&C, a full-service marketing communications firm, took home gold and silver at the 2013 ADDY Awards in Philadelphia. With more than 600 of the region’s top creative professionals on hand, the agency won gold in the public service “non-traditional advertising” category for its My7Minutes unicorn t-shirt. My7Minutes is a youth tobacco […]

Wilmington, DE – The St. Patrick’s Day Society will host its 20th annual communion breakfast on March 14 at the DoubleTree Hotel on King Street. With more than 1,000 people expected, the mass, parade and breakfast are now a Wilmington St. Patrick’s Day tradition. The breakfast features headliner Joe Conklin, renowned impressionist and Philadelphia radio […]

Wilmington, DE – As part of its 20th annual St. Patrick’s Day fundraiser, the St. Patrick’s Day Society will present Joe Conklin, Philadelphia master impressionist and radio personality. Conklin, known for his dead-on impressions of Barack Obama, Charles Barkley, and a litany of politicians, athletes and film stars, will headline the March 14 communion breakfast. […]

Wilmington, DE – Valerie Cole has joined AB&C as a Digital Media Analyst. She will analyze online media programs, develop campaign performance reports, incorporate measurement into current marketing initiatives and report on clients’ brand presence across social media channels. “Clients are requesting more advanced online measurement, so we need to bring in talented people, who […]

The Delaware Valley Regional Planning Commission (DVRPC) is no longer licensing the TransitChek trademark to offer and promote its commuter benefit program, along with related products and services. DVRPC needed a new name for the program, which enables employers and employees to save money by putting pre-tax dollars towards fares for commuters who use public […]

As any tissue company will tell you, flu season is in full swing. In an effort to keep its patients and members of the community from getting sick, Geisinger Health System looked to promote the value of flu shots. In previous years, direct mail carried the message. This season, we added a digital advertising campaign […]

AB&C is kicking off the new year with a bright new group of interns. Each season we select interns to work in departments appropriate to their career paths. Guided by their mentors, they participate in real agency projects. (We all fetch our own coffee at AB&C.) Marissa Cortese is a senior mass communication major and […]

The holidays are a time for sharing, and we wanted to reflect that sentiment through our holiday card. AB&C paid a visit to a fifth-grade classroom at the East Side Charter School in Wilmington, Delaware. We spent a morning with the students and asked them to draw a picture of whatever the holiday season meant […]

Wilmington, DE – AB&C, a full-service marketing communications agency, won gold for its “Man Up. Plan Up.” website in the 2012 Web Health Awards. The awards honor the nation’s best digital resources. AB&C partnered with the Delaware Division of Public Health to create Man Up. Plan Up., which educates teenage and adult males on family […]

Parsell Funeral Homes and Crematorium is committed to doing just that. With four locations in southern Delaware, Parsell goes beyond providing expected funeral services to create a respectful and meaningful tribute as unique as the life being honored. Because of its commitment to going above and beyond, Parsell has hosted some memorable personalized funeral services. […]

Wilmington, DE – AB&C, a full-service marketing communications agency, announces the promotion of Paul Stecca to the position of Creative Director. Stecca will oversee creative product for online advertising campaigns. Focusing on online banner ads, he will serve as an intermediary between the client services and creative teams, hire new team members, and remain abreast […]

Wilmington, DE – AB&C is hosting its annual art show opening reception on Thursday, December 6 from 5 to 8 p.m. This year’s show will feature original artwork created by AB&C employees Emory Au and Lou Brandsdorfer and friend of the agency Ed Przelomski. Come admire the art, listen to the live band, enjoy some hors […]

AB&C has been and will continue to be a regular contributor in 2013 to the Ragan’s Health Care Communication News blog, a daily news website that focuses on healthcare social media, marketing, health communications, pharma and physicians. We’re honored to contribute our client stories and expertise to this go-to online resource for the latest in […]

Wilmington, DE– AB&C, a full service marketing communications firm, recently added two new healthcare systems to its client roster. North Shore Physicians Group (MA) and West Virginia University Healthcare are engaging with the agency to conduct recruitment marketing campaigns. “We have a physician shortage in this country and NSPG and WVU Healthcare operate in very […]

Wilmington, DE – AB&C, a full service marketing communications firm, received five gold awards and one silver award this October from the Jersey Shore Public Relations and Advertising Association. The JASPER Awards honor the region’s brightest performers in Advertising, Public Relations and Design. During the 38th annual awards ceremony, AB&C won two gold awards for […]

Our Bloomsburg office welcomed assistant account executive/production artist Sarah Forney to the healthcare recruitment marketing team earlier this month. A rare commodity in our world, she brings a unique set of skills that bridges the gap between account services and creative. Sarah graduated from Pennsylvania College of Technology with a bachelor of science in graphic […]

Official Payments Corp. (OPC), a leading provider of electronic payment solutions, has named AB&C its agency of record. AB&C has been doing project work with OPC for several years and will now handle the company’s digital media campaigns, public relations initiatives and blog writing. We’re happy to be taking our relationship to the next level!

Newark – The Christiana Hilton hosts the inaugural Delaware Humane Association “Yappy Hour Doggie Paddle Swim” at the Hilton Wilmington/Christiana on Sunday, September 30 from 1:00 to 4:00 PM. Dogs of all ages, shapes and sizes are welcome to participate. The doggie swim takes place in the Hilton’s outdoor pool. Afternoon festivities include a best […]

AB&C Healthcare Team Director Maria Stearns and our client Nikki Yeager of MedStar Montgomery Medical Center will be speaking at an IGNITE! session at the annual conference of the Society for Healthcare Marketing and Strategic Development (SHSMD) in Philly this month. Their fast-paced presentation — limited to 10 minutes and 20 slides — will center […]

Young men don’t always think ahead to the possibility of becoming a dad. Delaware Health and Social Services, Division of Public Health, teamed up with AB&C to create a life plan campaign, Man Up Plan Up, to help guys sort out their options. The campaign — aimed at men ages 19–26 — consists of condoms, […]

How did AB&C become one of “2012 Top Workplaces in Delaware”? By being such a great place to work! The News Journal asked Workplace Dynamics to survey 31,803 workers at 458 Delaware companies, and AB&C employees had some nice things to say. It’s simple — we love what we do and we love where we […]

  Sandy Spring Bank, a community financial institution with 49 branches in Maryland and Northern Virginia, has charged AB&C with rebranding its wealth management division, West Financial Services, as well as refreshing all external communication materials.

For more than a year, AB&C has been lending counsel and support to Beverly’s Helping Hands Childcare, our neighbor on 9th Street, to realize their dream of a playground to serve the more than 100 children attending the facility. General Manager Lydia Miller (center) and some of her staff invited us over to view the […]

Bear, DE – After drawing more than 9,000 attendees, St. Elizabeth Ann Seton Family Carnival concluded on Saturday July 21. This year marked the 24th anniversary of the traditional summer celebration at the Bear parish. “Seton added some new entertainment and contests to this year’s carnival and the response was fantastic,” says Mark Quinn, a […]

Wilmington, DE — With the theme of AMC’s hit series Mad Men, AB&C hosted more than 500 guests last month to celebrate the marketing communications agency’s 40th anniversary. While sampling hors d’oeuvres and enjoying a martini or two, employees, clients and guests showcased their best 1960s Mad Men/Madison Avenue attire at the Washington Street office. “When […]

Wilmington, DE — AB&C, a full-service marketing communications firm, was honored eight times at the 2012 Aster Awards, which recognizes medical marketing achievements. This elite competition identifies the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. AB&C won three gold, three silver and two bronze awards across a variety of categories. The […]

Wilmington, DE — AB&C, a full-service, Delaware-based marketing communications firm, has added a new member to its Account Services Department. Corinne Powell joins AB&C as an Account Executive. Previously, Powell spent five years with Bank of America in Wilmington as Manager of Agency Traffic Operations and, most recently, as Account Executive on the corporate social […]

Wilmington, DE – The St. Anthony’s Italian Festival concluded on Sunday. This year marked the 38th anniversary of the “modern” Italian festival and more than 88 years of a traditional summer celebration at the parish. Despite losing one night to inclement weather, the festival drew more than 73,000 attendees, matching its 2011 total. “It’s amazing. […]

Wilmington, DE — Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, won big in the 29th Annual Healthcare Advertising Awards. The agency collected three gold, two silver and three bronze awards, as well as several awards for merit. The awards are sponsored by Healthcare Marketing Report, the leading publication on healthcare marketing, […]

Wilmington, DE, April 30, 2012 — Aloysius Butler & Clark (AB&C), a Delaware-based full-service marketing communications firm, was recently selected as agency-of-record for MedStar Health, a regional healthcare system with nine hospitals and twenty health-related organizations across Maryland and the DC metropolitan area. In that capacity, AB&C will serve as a strategic and creative partner […]

Wilmington, Delaware – More than 250 local Delaware businesses attended workshops hosted by Google on Friday, April 20 at the Delaware Center for Contemporary Arts in Wilmington. The Internet search firm worked with local partners to design the program, which helps drive economic growth by giving Delaware businesses the tools and resources to establish a […]

Our 2011 holiday card earned us a Gold ADDY award at the Philadelphia ADDY award competition this year. The ADDY Awards is the advertising industry’s largest competition, boasting more than 50,000 entries each year. Download a pdf of the holiday card here. Download a pdf of the personality name badges here.

Senior Strategist Shawn Kessler has been invited to present at the 17th National Healthcare Marketing Strategies Summit, a conference held by the Forum for Healthcare Strategists. The summit takes place in Orlando, Florida, from April 29 to May 1. Shawn will speak about physician recruitment strategy and brand management, and the approaches AB&C has used […]

Wilmington, DE, March 12, 2012 — Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, won bronze in the 27th Annual Educational Advertising Awards. The awards are sponsored by the Higher Education Marketing Report. AB&C received bronze for its work on Widener University’s Annual Report. “We’ve had the privilege of working on dozens […]

AB&C is excited to add AtlantiCare, the largest healthcare organization in southeastern New Jersey, to the client roster. We will be enhancing their physician recruitment marketing efforts by helping them with physician employment branding, creating a physician recruitment portal for their website, creating trade show materials, and providing strategic consultation services.

Aloysius Butler & Clark (AB&C), a full-service, Delaware-based marketing communications firm, has added Continuum Health Partners to its robust list of healthcare clients. AB&C has created a social media campaign for Continuum Health Partners’ Friedman Diabetes Institute andthe Child and Family Institute located in New York City. The social media plan entails 12 different platforms […]

Wilmington, DE, January 23, 2012– Aloysius Butler & Clark (AB&C), a full-service, Delaware-based marketing communications firm, has been selected by Klein USA as its agency of record. Headquartered in Barcelona, Spain, the interior sliding glass door company is looking to AB&C to help increase its presence in the United States. The account will be handled […]

Wilmington, DE, January 10, 2012 – Aloysius Butler & Clark (AB&C), a full-service, Delaware-based marketing communications firm, has been selected by the Office of Highway Safety (OHS) to promote its community outreach campaigns. OHS is responsible for developing and implementing strategies aimed at saving lives and preventing injuries on Delaware’s roads and highways. “We look […]

Wilmington, DE – December 9, 2011 – Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, has recently been awarded the account of Standard Distributing Company, Inc., the oldest and largest beer distributor in the state of Delaware. Founded in 1933, the company is headquartered in New Castle with a branch office in […]

Wilmington, DE — Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, received four awards at the Web Marketing Association’s 15th annual WebAward international competition. The awards were received on behalf of clients Abington Memorial Hospital, The Chester County Hospital and Health System (TCCH), and Underwood Memorial Hospital. AB&C won an outstanding website […]

Put on your bonnets and boaters and hop in your buggy — Aloysius Butler & Clark is going back in time for this season’s art show! On September 8, 2011, the walls of AB&C will be adorned with fine historic reproductions from The Delaware Historical Society. These rarely seen reproductions will include maps, documents and […]

Wilmington, DE, August 24, 2011 — Aloysius Butler & Clark (AB&C), a full-service, Delaware-based marketing communications firm, has expanded its team with the addition of two new members, Valerie Gentieu and Jason Cockerham. Valerie Gentieu joins AB&C’s Media Department as its Digital Media Supervisor. Valerie comes to AB&C from Fleming & Van Metre Advertising in […]

August 1, 2011 — John Hawkins, president & CEO of Aloysius Butler & Clark, has joined the board of the Philadelphia Ad Club. Aloysius Butler & Clark (AB&C) is a full-service, Delaware-based marketing communications firm. The Philadelphia Ad Club and the Delaware Ad Club have recently decided to join forces to improve networking, training and […]

Wilmington, DE — Aloysius Butler & Clark (AB&C), a full-service, Delaware-based marketing communications firm, has promoted Stacy Speicher to the position of Account Supervisor. Speicher has been with the agency for seven years and has made vital contributions to the agency’s healthcare clients, in addition to many others. She currently manages Underwood-Memorial Hospital, Abington Memorial […]

Wilmington, DE, July 18, 2011 – Aloysius Butler & Clark (AB&C), a full-service communications firm, has been invited to be a regular contributor to Ragan’s Health Care Communication News. Maria Stearns, AB&C’s healthcare team leader, along with other healthcare experts at the agency, will be providing two blog posts a month for Ragan on the […]

Wilmington, DE — Aloysius Butler & Clark (AB&C), a full-service communications firm, was honored with two awards at the 43rd annual Jersey Awards hosted by the New Jersey Advertising Club. The awards were won on behalf of AB&C’s clients, St. Joseph’s Children Hospital and UMDNJ-Robert Wood Johnson Medical School. AB&C won gold (first place) for its […]

Wilmington, DE – St. Anthony of Padua Roman Catholic Church hosted the 37th annual Italian Festival from June 12 to June 19, 2011. The Festival, held on the grounds of St. Anthony of Padua Parish in Wilmington, DE, saw a 9 percent increase in attendance compared to 2010, with about 73,000 attendees throughout the week. […]

Wilmington, DE — Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, and its clients Abington Memorial Hospital and The Chester County Hospital and Health System, received Gold awards at the 28th Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report. Additionally, the two hospitals, as well as Holy Name Medical Center, won three […]

Wilmington, DE — Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, has demonstrated its proficiency in Google AdWords by becoming an AdWords Certified Partner. This designation is a globally recognized stamp of approval that showcases knowledge of the latest AdWords tools and best practice techniques. “The Google AdWords Certification speaks to our […]

It’s time for AB&C’s fall art show — and we’ve got something special: “Four Spikers” is the first agency art show to feature four members from one very talented family. Bill, Carol, Mike and Tom Spiker will all be displaying their art at the opening on Thursday, November 4, from 5 to 8 p.m., but […]

It’s the time of year for new beginnings — spring is in the air, the Phillies just had their season opener and new art is being hung on AB&C’s walls. That’s right, it’s time for the agency’s spring art show. It’s our tradition to host an art reception every spring and fall. The show helps […]

AB&C was honored with four gold awards and one silver in the 35th Annual JASPER Awards competition. Sponsored by the Jersey Shore Public Relations and Advertising Association (JSPRAA), the competition drew more than 265 entries. Our work with St. Joseph’s Healthcare System Children’s Hospital in Paterson, NJ, won gold for outdoor billboard advertising, print poster […]

That’s why I’m happy to report that AB&C recently won 12 awards at the 2009 Aster Awards, a medical and healthcare marketing awards program. The awards —golds, silvers and bronzes — recognized creative work in direct mail, web design, television, collateral and print. Check it out for yourself. One gold was for our design of […]

AB&C earned 11 awards, including a “Best in Show,” at the Twenty-Sixth Annual Healthcare Advertising Awards, the nation’s oldest and largest healthcare advertising awards competition, sponsored by Healthcare Marketing Report. Click to see the winning creative. AB&C took top honors (the “Best in Show” award) for developing a Physician Recruitment Showcase Book on behalf of […]