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  1. AB&C
    Welcoming Our 2023 Summer Interns!

    Welcoming Our 2023 Summer Interns!

    This year, AB&C wanted to experiment with a concept truer to the agency experience by creating a new social media intern team in addition to our traditional interns. By collaborating hands-on in a true team setting, interns get a fresh and exciting portrayal of what agency life is really like. Each member brings their unique […]

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  2. AB&C

    Aloysius Butler & Clark Collaborates with Adventure Aquarium in “BIG” Membership Drive Marketing Campaign

    Stand-out creative helps generate thousands of new memberships in January, blowing campaign goal “out of the water”. WILMINGTON, DE (March 6, 2023) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, recently teamed up with Adventure Aquarium to help thousands of area families and individuals reap […]

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  3. AB&C
    We’re spreading joy—and greens—to all this holiday season.

    We’re spreading joy—and greens—to all this holiday season.

    Food insecurity is a global problem, and it’s even more apparent during the holiday season. Millions of people around the globe do not have access to fresh fruit or vegetables. So this year, we are making donations to several food banks in your name. Thank you for an amazing year—we feel truly blessed. Here’s to […]

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  4. AB&C

    Aloysius Butler & Clark Announces Leadership Changes, Including Retirement of CEO Tom McGivney

    WILMINGTON, Del. (Sept. 21, 2022) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, today announced that CEO Tom McGivney will be retiring on Sept. 30, 2022. In addition, AB&C is implementing several leadership changes to ensure a seamless transition after McGivney’s departure, as well as […]

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  5. AB&C

    Aloysius Butler & Clark Announces Office at 123 South Broad Street in Philadelphia to Accommodate Agency Growth and the New Hybrid Work Model

    Over 6,000 square feet of office space demonstrates agency’s commitment to the city and meeting staff needs for working in the “new normal.” WILMINGTON, Del. (June 21, 2022) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, today announced they have signed a lease for more […]

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  6. AB&C

    Aloysius Butler & Clark Acquires Mangos, Creating One of the Largest Full-Service Independent Marketing Communications Agencies in the Region

    Agencies immediately demonstrate the creative power of their collaboration by leveraging the Cameo platform to spread the news. WILMINGTON, Del. (April 20, 2022) — Aloysius Butler & Clark (AB&C), a full-service marketing communications agency, today announced the acquisition of Mangos, an agency based in Conshohocken, Pennsylvania, best known for its strategic planning, branding and advertising. […]

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  7. AB&C

    AB&C Wins Eleven Healthcare Awards

    Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, emerged as an 11-time winner at the 38th Annual Healthcare Advertising Awards. The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition.

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  8. AB&C

    AB&C Wins Four ADDY Awards

    WILMINGTON, Del. — March 26, 2020 — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, emerged as a four-time winner at the 2019-2020 Philadelphia Metro American Advertising Awards, also known as the ADDYs. Sponsored by the American Advertising Federation, the ADDY Awards honor excellence in advertising. AB&C received one […]

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  9. AB&C

    AB&C’s Recruitment Team Launches EssentialNurses.com, a Website Giving Nurse Managers Powerful Financial Insights for Improving the Bottom Line.

    Agency teams up with DoubleStar, Inc. to offer nursing managers and recruiters an unprecedented online tool for assessing the cost of staffing vacancies, identifying areas for savings and formulating strategies to support profitability. WILMINGTON, Del. (January 3, 2018) — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies that also […]

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    Aloysius Butler & Clark Acquires Caspari McCormick

    Acquisition turns AB&C into the largest full-service independent marketing communications agency in the Delaware Valley. WILMINGTON, Del. (Jan. 11, 2019) — Aloysius Butler & Clark (AB&C), a full-service marketing communications agency, announced the acquisition of Wilmington-based agency Caspari McCormick. As a result of the acquisition, partners and creative directors Matt Caspari and Sean McCormick, as […]

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  11. AB&C

    AB&C Wins 17 MarCom Awards in the 2018 Competition

    WILMINGTON, Del. — Nov. 8, 2018 — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, was awarded 17 MarCom Awards in the 2018 competition, including eight Platinum and five Gold awards. This year, the annual awards program—an international creative competition that recognizes outstanding achievement by marketing and communications professionals—received close […]

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  12. AB&C

    Delaware Public Media Names New Board Members

    David Brond, David C. McBride, Randy Farmer and Tom Trezise join Delaware’s only public media news service. WILMINGTON, Del. (June 12, 2018) — Delaware Public Media (DPM) announced that David Brond, David C. McBride, Randy Farmer and Tom Trezise have been named to the organization’s board of directors. DPM, Delaware’s only public media news service, is dedicated to covering […]

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  13. AB&C

    AB&C Earns 13 Honors at the 35th Annual Healthcare Advertising Awards

    Agency Takes Home Six Golds and Two Silvers at Awards Show Honoring Creative Excellence in Healthcare Marketing. WILMINGTON, Del. (May 11, 2018) —Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, was recognized by Healthcare Marketing Report with six golds, two silvers and five merit awards presented during its annual 2018 […]

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  14. AB&C

    AB&C Wins 10 ADDY Awards

    Agency Takes Home Three Golds and Seven Silvers at Awards Show Honoring Creative Excellence in Advertising PHILADELPHIA, PA (March 9, 2018) — Aloysius Butler & Clark (AB&C) was recently honored with 10 industry awards, including three golds and seven silvers, at the 2018 Philadelphia American Advertising Federation (AAF) Awards, also known as the ADDYs. The […]

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  15. AB&C

    Philly Ad Firm AB&C Shares the “Spoils” of Super Bowl Wager with Boston-Based Small Army in The Philadelphia Inquirer

    Page-stopping Philly pride ad featuring an underdog Billy Penn “lovingly made by AB&C and begrudgingly paid for by Small Army.” PHILADELPHIA, PA (February 9, 2018)—They say, “to the victor go the spoils.” But one Super Bowl bet victor, Philadelphia’s Aloysius Butler & Clark (AB&C), looks forward to sharing those benefits with the entire Delaware Valley […]

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  16. AB&C

    AB&C Helps Client Win First Place at APTA 2018 Annual AdWheel Awards

    WILMINGTON, Del. (February 6, 2018) — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, helped their client, Delaware Transit Corporation – DART, earn first place for “Best Marketing and Communications to Increase Ridership or Sales – Comprehensive Campaign” at the American Public Transportation Association’s (APTA) 2018 AdWheel Awards for their […]

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  17. AB&C

    David Brond Joins United Way of Delaware Board of Directors

    WILMINGTON, Del. (December 5, 2017) — United Way of Delaware (UWDE) announced that David Brond, vice president and director of account services at Aloysius Butler & Clark, has been named to the organization’s board of directors. “David brings additional marketing and public relations experience to the board that is integral to our mission and vision,” said […]

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  18. AB&C

    AB&C Starts Autumn by Landing Three Prestigious New Clients

    Agora Cyber Charter School, St. Peter’s Health and Delaware College of Art and Design turn to the Wilmington-based agency for a range of advertising and PR services. WILMINGTON, Del. (Nov. 8, 2017) — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, recently announced the addition of three new businesses […]

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  19. AB&C

    AB&C Wins 16 MarCom Awards in the 2017 Competition

    WILMINGTON, Del. — Nov. 6, 2017 — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, was awarded 16 MarCom Awards in the 2017 competition, including five Platinum and six Gold awards. This year, the annual awards program—an international creative competition that recognizes outstanding achievement by marketing and communications professionals—received […]

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  20. AB&C

    AB&C Receives 2 Recognitions at Ragan’s 2017 Healthcare PR and Marketing Awards

    WILMINGTON, Del. — Nov. 1, 2017 — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, recently received two awards at Ragan’s 2017 Healthcare PR and Marketing Awards. The awards program had more than 150 submissions covering community outreach, social media, public relations and internal communications within the healthcare industry. […]

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  21. AB&C

    AB&C Earns Three Recognitions in the Nationwide Aster Awards Competition

    WILMINGTON, Del. (June 6, 2017)— Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, received three separate recognitions in the 2017 Aster Awards Competition. All three awards—two silver and one bronze—were given for AB&C’s “Better. Together.” campaign, developed for Abington – Jefferson Health. For the past 15 years, the Aster Awards […]

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  22. AB&C

    David Brond Joins Teach for America-Delaware Advisory Board

    WILMINGTON, Del. (May 23, 2017) — Teach For America-Delaware announced that David Brond, vice president and director of account services at Aloysius Butler & Clark, has been named to the organization’s advisory board. “David brings marketing and public relations experience to the board and organization that is integral to our mission and vision,” said Teach For […]

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  23. AB&C

    David Brond Elected to New Castle County Chamber of Commerce Board of Directors

    WILMINGTON, Del. (May 16, 2017) — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, is pleased to announce that the New Castle County Chamber of Commerce has elected David Brond, AB&C’s Vice President and Director of Account Services, for its Board of Directors, effective January 1, 2017 through December 31, 2019. […]

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  24. AB&C

    Maria Antonelli Joins AB&C as Account Services Division Director

    WILMINGTON, Del. (April 10, 2017) — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, today announced that Maria Antonelli has joined the agency as a Division Director in Account Services. In this role, Antonelli’s primary focus will be working to grow and develop the agency’s B2B and B2C account […]

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  25. AB&C

    AB&C Wins Five MarCom Awards

    WILMINGTON, Del. (December 6, 2016)—AB&C (Aloysius Butler & Clark), one of the region’s largest full-service marketing communications agencies, emerged as a five-time winner at the 2016 MarCom Awards. This year the annual awards program, an international competition that has become one of the largest of its kind, received approximately 6,000 entries from some of the […]

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  26. AB&C

    Stamford Health “Healing. Reimagined.” Branding Campaign

    Opening a brand-new hospital. Changing the name of a health system and physician group. Launching a new brand. Alone, each of these is a huge endeavor. But at Stamford Health, they did all three of these in the past year, and AB&C was up for the challenge. After naming AB&C their agency of record last summer, Stamford Hospital […]

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  27. AB&C

    Dungarvin Recruitment Marketing Campaign

    Founded in St. Paul, Minnesota, in 1976, Dungarvin is a national organization of privately owned companies that are dedicated to providing high-quality, community-based support to people with varying needs. Currently, Dungarvin employs over 4,000 people who provide support to more than 4,000 individuals across 14 states. Dungarvin provides a variety of individually tailored services under the […]

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  28. AB&C

    AB&C Announces Leadership-Succession Plan

    WILMINGTON, Del. (October 4, 2016) — AB&C (Aloysius Butler & Clark), one of the region’s largest full-service marketing communications agencies, today announced its leadership-succession plan and a series of current and upcoming promotions. After leading the company for more than 45 years, John Hawkins, one of AB&C’s founders and the agency’s current president and CEO, will […]

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  29. AB&C

    David Michael 2016 Innovation Roadshow®

    Have you ever wondered how your favorite foods get their mouthwatering, finger-licking, lip-smacking delicious taste? Well, wonder no more! David Michael & Co. recently teamed up with AB&C to spread the word about their 2016 Innovation Roadshow in Philadelphia—a tasteful event designed for those who directly purchase products from or work with the food and beverage […]

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  30. AB&C

    Sunoco Race Fuels Launches New Website

    WILMINGTON, Del. (September 12, 2016) — Sunoco Race Fuels, the largest manufacturer of racing gasoline in the world, launched a new website, www.sunocoracefuels.com, to make it easier to find Sunoco Race Fuels and get the latest news about Team Sunoco. Developed by Aloysius Butler & Clark, one of the region’s largest full-service marketing communications firms, […]

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  31. AB&C

    Aloysius Butler & Clark Enters Strategic Partnership with Global Learning & Diversity Partners

    WILMINGTON, Del. (July 14, 2016) – Aloysius Butler & Clark, one of the region’s largest full-service marketing communications firms with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, recently announced a new partnership with Global Learning and Diversity Partners, LLC (GLDP). A bilingual management consulting organization, the Wilmington, Delaware-based GLDP focuses on helping health systems, […]

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  32. AB&C

    Aloysius Butler & Clark Receives 2016 Delaware Hispanic Award

    Aloysius Butler & Clark recently received the 2016 Delaware Hispanic Award, presented to the agency in recognition of its dedication to developing culturally and linguistically competent marketing communications campaigns, as well as the positive and notable impact AB&C’s work has made on the local Latino community. This prestigious award is presented annually by the Delaware […]

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  33. AB&C

    Aloysius Butler & Clark Wins Big at the 33rd Annual Healthcare Advertising Awards

    Aloysius Butler & Clark, one of the region’s largest full-service marketing communications agencies, with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, took home 9 awards from the 2016 Healthcare Advertising Awards. The annual competition is the longest-standing and largest healthcare advertising competition, as well as one of the 10 largest of all advertising […]

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  34. AB&C

    Award-winning Campaign Create Awareness for Obesity in Delaware

    Want to hear something scary for the state of Delaware? Delaware is the third-most-obese state in the country, coming in behind only West Virginia and Mississippi, with 34.4 percent of its population overweight or obese. A comprehensive, systematic review of the evidence by the World Cancer Research Fund (WCRF) and American Institute for Cancer Research […]

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  35. AB&C

    Aloysius Butler & Clark Promotes Shawn Kessler to Managing Director of Recruitment Marketing

    Aloysius Butler & Clark, one of the region’s largest full-service marketing communications firms, with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, has just named Shawn Kessler managing director of the company’s recruitment marketing practice. With the agency’s recruitment business expected to double this year, Kessler’s 15 years in the industry, depth of experience, […]

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  36. AB&C

    Samantha Oscar Recognized with Philly Ad Club Award

    Samantha Oscar, marketing manager at Wilmington-based agency Aloysius Butler & Clark, was recently honored with the Philly Ad Club’s Movers and Shakers Award. This is the first year this honor has been givien to young professionals in the marketing communications industry, who are chosen by their peers based on passion, insight, experience and dedication to […]

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  37. AB&C

    Aloysius Butler & Clark Receives 7 ADDY Awards

    As a result of our creative work with several valued clients, we were recently honored with seven local American Advertising Awards, widely known as the ADDYs. The competition, hosted earlier in March by the Philly Ad Club, annually attracts thousands of entries from top agencies of the Greater Philadelphia area. Considered the most prestigious awards […]

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  38. AB&C

    Light Brings Awareness to Komen’s Race for the Cure®

    Looking great atop the Lit Brothers Building! AB&C was proud to team up with Susan G. Komen Philadelphia to embrace thousands of people living, working and visiting Philadelphia in the hope and excitement of the 2016 Race for the Cure. In addition to creating the captivating design, we leveraged our relationships to secure a significant […]

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  39. AB&C

    David Brond joins Del-Mar-Va Council, Boy Scouts of America Executive Board

    The Del-Mar-Va Council of the Boy Scouts of America (BSA) announced that David Brond, Vice President/Director of Account Services at Aloysius Butler & Clark, has been named to serve on the Council’s Executive Committee and Executive Board as Vice President of Marketing. “David brings marketing leadership experience to the Council’s branding and communications plans that […]

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  40. AB&C

    Davis Advertising Joins Aloysius Butler & Clark

    Aloysius Butler & Clark, one of the region’s largest full-service marketing communications firms with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, today announced the acquisition of Davis Advertising Inc. of Bala Cynwyd, Pennsylvania. Davis was one of the first agencies in the country to specialize in recruitment marketing and is a leader in […]

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  41. AB&C

    Office of Highway Safety Winter Campaign

    Winter: It can be the most wonderful time of the year, but it can also be the most dangerous—especially on the road. AB&C works with the Delaware Office of Highway Safety (OHS) throughout the year to make drivers and pedestrians aware of the state’s laws along with the dangers of speeding, driving under the influence, distracted […]

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  42. AB&C

    David Michael & Co. Selects Aloysius Butler & Clark for Marketing Needs

    Philadelphia, PA—Aloysius Butler & Clark has been selected by David Michael & Co. to be the sole agency that will support in-house marketing efforts. A leading flavor company, David Michael—known in the industry as DM Flavors—has a rich tradition of industry-leading ideas and innovations. AB&C—working together with the DM Flavors marketing team—will help to continue […]

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  43. AB&C

    Aloysius Butler & Clark Establishes Major Presence in Philadelphia

    PHILADELPHIA, PA (December 14, 2015)—Aloysius Butler & Clark, one of the region’s oldest full-service marketing communications agencies, recently made a major commitment to expand its footprint in Philadelphia to help build its presence in the Mid-Atlantic marketplace. AB&C officially opened its Center City Philadelphia office at 1429 Walnut Street with a major celebration on December […]

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  44. AB&C

    Aloysius Butler & Clark Receives Five Honors in the 2015 MarCom Awards

    From a pool of approximately 6,500 entries, Aloysius Butler & Clark emerged a winner five times in the 2015 MarCom Awards, an annual, international creative competition for marketing and communications professionals. Entries for this year’s competition were submitted from business and communications firms from all 50 U.S. states, Canada and more than 30 other countries. […]

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  45. AB&C

    University of Virginia Medical Center Chooses Aloysius Butler & Clark for Recruitment Marketing

    The University of Virginia (UVA) Medical Center has selected Aloysius Butler & Clark, a full-service marketing communications agency, to assist it in recruitment marketing and media efforts. UVA joins the agency’s roster of healthcare clients that rely on strategic thinking and creative communication to recruit top talent. AB&C will provide direct recruitment, digital and traditional […]

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  46. AB&C

    Aloysius Butler & Clark Wins Eight Digital Health Awards

    Wilmington, Del.—Aloysius Butler & Clark was an eight-time winner at the 17th annual Digital Health Awards. The competition, organized twice yearly by The Health Information Resource Center (HIRC), features 80 categories that honor the world’s best digital health resources. Classifications are: Web-based Digital Health; Mobile Digital Health Resources; Personal Digital Health Devices/Wearables; Digital Health Media/Publications; […]

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  47. AB&C

    Stamford Health System Selects Aloysius Butler & Clark as Agency of Record

    Wilmington, DE—Aloysius Butler & Clark has been named the agency of record for Stamford Health in Stamford, Connecticut. As a leading healthcare provider in southwestern Connecticut, Stamford Health will leverage AB&C’s experience to launch its new brand and the opening of its new hospital through comprehensive advertising and marketing programs. “We’re confident that AB&C, with […]

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  48. AB&C

    AB&C Public Relations Team Wins State, Then National Press Awards

    Leah Haugh and Dante LaPenta made some statewide and national PR noise for Aloysius Butler & Clark. The pair won first place awards from the Delaware Press Association and the National Federation of Press Women (NFPW). Let’s see how they made it happen. Working with the Delaware Division of Public Health, the AB&C public relations team […]

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  49. AB&C

    The Delaware Council on Gambling Problems Chooses AB&C for Public Awareness Campaign

    The Delaware Council on Gambling Problems (DCGP) has selected Aloysius Butler & Clark, a full-service marketing communications agency, for a public awareness campaign that links Delawareans affected negatively by gambling with services provided by the DCGP. The agency will provide website development, public relations, social media, paid media and creative services. “Our challenge is to […]

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  50. AB&C

    Aloysius Butler & Clark Wins Three Golds and “Best of Newspaper Campaign” from the New Jersey Ad Club

    Wilmington, DE—Aloysius Butler & Clark won five awards at the 47th annual Jersey Awards, hosted by the New Jersey Advertising Club. Ads for three of AB&C’s New Jersey healthcare clients—Rutgers Cancer Institute of New Jersey, Holy Name Medical Center and Cooper University Health Care—were among the winners. With “Best of” as the highest recognition, the […]

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  51. AB&C

    Cecil County Health Department Chooses AB&C for Opioid Misuse Campaign

    Elkton, MD—The Cecil County Health Department has selected Aloysius Butler & Clark for a public health campaign focused on opioid misuse. In an effort to link Cecil County residents with prevention, treatment and recovery resources, the agency will provide public relations, social media, website development, paid media and creative services. Funded with a grant from […]

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  52. AB&C

    F&M Trust Chooses Aloysius Butler & Clark for Social and Digital Media

    CHAMBERSBURG, PA—F&M Trust has selected Aloysius Butler & Clark, a full-service marketing communications agency, to develop social media and digital media campaigns. The campaigns will support the Central Pennsylvania–based financial services company in reaching its growing base of individual and business customers. “The next generation is well-established in F&M’s footprint [in Franklin, Cumberland, Fulton and Huntingdon […]

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  53. AB&C

    AB&C Names David Brond as Vice President/Director of Account Services

    Wilmington, DE – Aloysius Butler & Clark, a full-service marketing communications firm, has named David Brond as its new Vice President/Director of Account Services, effective June 15. He succeeds Michael Gallagher, who retires this month after 27 years at the agency. In this post, Brond will be responsible for overseeing and strategically guiding all of […]

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  54. AB&C

    Zip Code Wilmington Chooses Aloysius Butler & Clark to Help Launch Computer Coding School

    Wilmington, DE—Aloysius Butler & Clark, a full-service marketing communications agency, has partnered with Zip Code Wilmington to help launch its new computer coding school in downtown Wilmington, Delaware. With media relations and digital advertising among the key components, the campaign will utilize the agency’s public relations, media, and creative teams. The school will train students […]

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  55. AB&C

    AB&C Brings Home 5 Aster Awards

    Aloysius Butler & Clark is happy to welcome five new Aster Awards into our office. What do these wins mean to us? They mean we develop strong creative for our healthcare and public health clients’ advertising campaigns and websites. The Aster Awards program is an elite competition dedicated to recognizing the nation’s most talented healthcare […]

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  56. AB&C

    AB&C Improves Mobile Functionality for Physician Recruitment

    Aloysius Butler & Clark is making the job application process a whole lot easier for busy physicians as VCU Medical Center becomes the first institution to include “Apply Using Doximity” functionality. AB&C recognized that most physicians were viewing recruitment-related emails and open positions on mobile devices. Thus, the agency designed VCU’s physician recruitment site – […]

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  57. AB&C

    Aloysius Butler & Clark scores healthcare ad awards

    Wilmington, DE—Aloysius Butler & Clark, a full-service marketing communications agency, earned ten awards in the 32nd Healthcare Advertising Awards, a competition conducted by Healthcare Marketing Report. Among more than 3,700 entrants, AB&C was proud to walk away with silver, bronze and merit awards in eight different categories. According to the Healthcare Advertising Awards, entries were […]

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  58. AB&C

    Avoiding the Heroin Trap

    Heroin addiction is not a game. But can a game alert people to the dangers of the drug? AB&C teamed up with the New Castle County Police Department and New Castle County Heroin Alert Program to create a countywide campaign that alerts youth and their parents to the dangers of falling into “The Heroin Trap.” The […]

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  59. AB&C

    Rush University Medical Center Taps Aloysius Butler & Clark for Recruitment Marketing

    BLOOMSBURG, PA—Aloysius Butler & Clark, a full-service marketing communications agency, has partnered with Rush University Medical Center (Chicago) on its physician recruitment efforts. The agency’s assignments include constructing a physician recruitment website and providing direct marketing strategy. “The physician population at Rush continues to grow,” says Shawn Kessler, senior strategist at AB&C. “Our recruitment marketing […]

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  60. AB&C

    Aloysius Butler & Clark Receives Video Honors

    WILMINGTON, DE—Aloysius Butler & Clark, a full-service marketing communications agency, earned video accolades at the 2015 Telly Awards. With silver as the highest award given, AB&C won three bronze honors. The first two came in the category “Online Video—Online Webisodes, Segments, or Promotional Pieces—Health and Wellness.” AB&C won for MedStar Georgetown University Hospital’s deep brain […]

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  61. AB&C

    So Fresh You Wanna Slap It

    Some creative is just fun to show off. Recently we partnered with the good folks at Newark Natural Foods, a healthy foods grocery store, to help them with a rebranding effort. They plan to launch the campaign as they expand to a larger location.We worked on a brand discovery project, updated their logo and produced […]

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  62. AB&C

    Talking Super Bowl Commercials with Steve Merino

    Who’s ready for the Super Bowl … commercials? Our team has plenty to say about Sunday’s big ads. So our Steve Merino put on his best radio voice and joined Phil Feliceangeli on WDOV/WILM. From babies on roller skates to talking horses, here was Steve’s take: There are folks who just watch for the commercials themselves. Why are […]

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  63. AB&C

    Tara Moore of Aloysius Butler & Clark Earns Diversity Certification

    BLOOMSBURG, PA—Tara Moore of Aloysius Butler & Clark has added “diversity specialist” to her qualifications. The account executive recently earned a post-graduate certificate in diversity studies with an emphasis on workplace and healthcare diversity. This certification comes in addition to a master’s degree in human relations. “A diverse workforce not only brings varied perspectives to […]

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  64. AB&C

    Aloysius Butler & Clark to Perform Brand Audit for The Healey Education Foundation

    WILMINGTON, DE—Aloysius Butler & Clark and The Healey Education Foundation will explore all aspects of Healey’s brand, including its graphics, messaging, tagline, marketing materials and website. With the Foundation’s evolution and expansion into new markets, Healey—known previously as The Catholic School Development Program—wants to ensure complete clarity of its mission. “Healey is already a premier […]

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  65. AB&C

    Aloysius Butler & Clark Wins Gold in Cardiovascular Advertising

    WILMINGTON, DE—Aloysius Butler & Clark and MedStar Health won gold at the 2014 CardioVascular Advertising Awards (CVAA). AB&C’s work on the atrial fibrillation (a-fib) campaign for MedStar Heart & Vascular Institute earned the first-place award in the Total Advertising Campaigns category. The campaign included radio, transit, banner and print advertisements as well as patient podcasts. […]

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  66. AB&C

    Jonathan Mathers Joins AB&C Philadelphia as Senior Art Director

    Jonathan Mathers, Aloysius Butler & Clark’s newest senior art director, brings his passion for stellar creative to the agency’s Philadelphia office. During his 10 years in the advertising industry, he has worked on diverse campaigns including casino accounts and soft drinks. A graduate of the Philadelphia Art Institute, Jonathan holds a BA in graphic design, […]

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  67. AB&C

    How Can You Tell the Holidays are Almost Here?

    Did you get the AB&C holiday card this year? No? Let’s make sure that doesn’t happen again! Just go to our contact form and we’ll have the Ghost of Christmas Yet to Come drop it off next year. He’s definitely a little scary, but put a lot of marshmallows in his hot chocolate, and he’ll lighten up. Scroll […]

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  68. AB&C

    AB&C Hires Emily Desimone as Media Coordinator

    Emily Desimone has joined the media team at Aloysius Butler & Clark. After completing the AB&C internship program, she accepted a full-time position as media coordinator. Emily earned a bachelor of science degree in marketing from Wilmington University. She will assist in digital analytics reporting, traditional and digital media buying and planning, and media research […]

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  69. AB&C

    Erin Mulrooney Joins AB&C as Digital Media Supervisor

    WILMINGTON, DE—Aloysius Butler & Clark has hired Erin Mulrooney as digital media supervisor. Erin will concentrate primarily on leading the digital media team, crafting paid media programs, and researching the newest paid media opportunities across search, display, video and social media. She will deliver campaign results by leveraging a combination of media performance, analytics and […]

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  70. AB&C

    Client Services Team Adds Dayna Hawco

    Dayna Hawco becomes the newest member of the AB&C client services team. The junior account executive brings experience in account management, advertising sales and social media from her past roles with CBS Radio and Slice Communications. She is a graduate of Rowan University, where she double-majored in advertising and public relations. Dayna is driven by creativity, thrives […]

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  71. AB&C

    Recruitment Marketing Team at Aloysius Butler & Clark Tallies Three New Clients

    BLOOMSBURG, PA — Aloysius Butler & Clark, a full-service marketing communications agency, has begun recruitment marketing efforts with three new clients — GoHealth Urgent Care, Synchrogenix and University of Colorado Health. GoHealth Urgent Care and Synchrogenix will take advantage of AB&C’s full gamut of recruitment marketing services, including messaging through placements. For University of Colorado […]

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  72. AB&C

    Pennoni Selects Aloysius Butler & Clark for Branding Expertise

    PHILADELPHIA, PA—Pennoni Associates Inc. has selected Aloysius Butler & Clark, a full-service marketing communications agency, to conduct initial work on a brand discovery and development initiative, which will help Pennoni prepare for its 50th anniversary celebration in 2016. “Pennoni is an uncompromising leader in its industry and we are thrilled to have it as a […]

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  73. AB&C

    VCU Chooses Aloysius Butler & Clark for Physician Recruitment Initiative

    BLOOMSBURG, PA — MCV Physicians Administration at Virginia Commonwealth University Medical Center named Aloysius Butler & Clark, a full-service marketing communications agency, as its physician recruitment partner. AB&C will conduct an employment branding discovery initiative and create a physician recruitment website for the Richmond, Virginia, medical center. Operating from the agency’s Bloomsburg, Pennsylvania, office, senior […]

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  74. AB&C

    Unlocking the miracles of Deep Brain Stimulation.

    Explaining a Deep Brain Stimulation (DBS) procedure is best left to the experts. But promoting the life-changing benefits of the procedure is easy when you have the proof. We interviewed patients of MedStar Health who underwent DBS and created two 30-second TV spots telling their stories. The spots focus on the life-altering — and even […]

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  75. AB&C

    AtlantiCare gets a re-brand

    When AtlantiCare originally established their corporate brand, the theme “Taking You Well Into The Future” became the expression that captured the brand experience. Since that time, the organization has grown significantly. It has fulfilled its promise of wellness with many programs and initiatives. But the marketing leaders had questions. Was the brand still relevant? Did […]

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  76. AB&C

    Abby Musial joins AB&C’s creative team

    Abby is a recent grad of Tyler School of Art, Temple University, with a BFA in Graphic & Interactive Design (2014). Abby has joined the team to shake things up in the design and interactive world. “Design is the perfect combination of communication and art that allows you to solve problems in a creative way. […]

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  77. AB&C

    Newark Natural Foods Names Aloysius Butler & Clark as Agency of Record

    WILMINGTON, DE — Aloysius Butler & Clark, a full-service marketing communications agency, is now the agency of record for Newark Natural Foods. As the organic grocery store moves to its new, larger location (also in downtown Newark), Newark Natural Foods asked AB&C to undertake its rebranding effort. “Not only is Newark Natural Foods a wonderfully […]

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  78. AB&C

    How Promoted Posts on Facebook increase reach

    We recently launched a skin cancer campaign for the state of Delaware that included two testimonials — Samantha’s story about how she lost her 28-year-old husband Brett six months after he was diagnosed with stage 4 melanoma, and Terri’s story about the seven surgeries she had on her face after years of indoor and outdoor […]

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  79. AB&C

    Philly Bread Wins AB&C’s Lightning in a Bottle Competition

    PHILADELPHIA, PA — Philly Bread is the inaugural Philadelphia business winner of the Lightning in a Bottle Competition, which was announced in a live awards ceremony held on Thursday evening at the Quorum at the University City Science Center. The competition for city businesses was the brainchild of Aloysius Butler & Clark, a full-service marketing […]

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  80. AB&C

    Aloysius Butler & Clark Earns Four Web Health Awards

    PHILADELPHIA, PA — AB&C, a full-service marketing communications agency, earned gold, silver and bronze at the Health Information Resource Center’s 16th annual Web Health Awards. AB&C’s website for Westside Family Healthcare’s Celebrate 25 Years campaign won the gold award. The Delaware Office of Highway Safety’s DUI prevention campaign and the American Nurses Association’s NDNQI® site both […]

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  81. AB&C

    Tourism creative hits the beach

    Pull up your favorite beach chair, grab a drink with a little umbrella in it and take a look at some tourism creative from, you guessed it, those cool characters at AB&C.                

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  82. AB&C

    Dr. Jack Varsalona to Receive Inaugural Rev. Roberto Appreciation Award

    WILMINGTON, DE—In honor of the legendary Rev. Roberto Balducelli, the 2014 St. Anthony’s Italian Festival Cultural Committee will honor Dr. Jack Varsalona with the Rev. Roberto Appreciation Award. Father Roberto, a beloved figure in the Wilmington community for more than half a century, died last year on the eve of his 100th birthday. St. Anthony’s […]

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  83. AB&C

    St. Anthony’s Italian Festival Celebrates Ascoli Piceno

    WILMINGTON, DE — St. Anthony of Padua will host its 40th annual Italian Festival, beginning Sunday, June 8. For 2014, the Festival is highlighting the Ascoli Piceno, a town in the Le Marche region of Italy. Many Italian-Americans in the St. Anthony’s Parish and the Wilmington area can trace their heritage to this region. The […]

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  84. AB&C

    St. Elizabeth Ann Seton Family Carnival Opens on June 9

    Bear, DE — Traditionally held in July, the St. Elizabeth Ann Seton Family Carnival will now open on Monday, June 9, and run through Saturday, June 14, at 345 Bear Christiana Road in Bear. On-site admission is $5 for ages 13 to 64, free for seniors, and free for children under the age of 12 […]

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  85. AB&C

    Top-of-mind awareness increases with new campaign

    Abington Health, a healthcare system with locations throughout Montgomery and Bucks counties, conducted research showing that consumers and employees had low awareness of the advanced and complex services available throughout the system. After many brainstorming sessions and concept meetings, Abington Health and AB&C found a solution to the problem and the “Power” campaign was born. We designed […]

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  86. AB&C

    Alright, alright, alright!!

    The healthcare team here at AB&C is feeling like Matthew McConaughey when he accepted his best actor awards this year. While we didn’t win an Oscar or a Golden Globe, we (and our client partners) did win the prestigious Best in Show at the 31st Annual Healthcare Advertising Awards and a Judge’s Choice award at the 2014 Aster Awards. In […]

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  87. AB&C

    Fighting cancer online

    Half of all cancers can be prevented. People can start by learning what they can do to stay healthy. Aloysius Butler & Clark — working with the Delaware Division of Public Health (Cancer Division) and the Delaware Cancer Consortium—developed a website called Healthy Delaware to help Delawareans test for and prevent cancer. Visitors answer a […]

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  88. AB&C

    Aloysius Butler & Clark Achieves Google Partner Status

    WILMINGTON, DE — Aloysius Butler & Clark, with offices in Wilmington, DE, Philadelphia, and Bloomsburg, PA, is now a Google Partner. Achieving Google Partner status required the agency to pass certification in AdWords, demonstrate mastery of Google’s certification exams and show an “active and healthy” book of business. “Our digital media team has the expertise […]

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  89. AB&C

    Aloysius Butler & Clark healthcare PR case studies

    Download a PDF of this info-graphic. Senior Emergency Department and End-of-Life AB&C developed and executed a public relations campaign to raise awareness of St. Joseph’s Regional Medical Center’s specialized Senior Emergency Department and end-of-life services. Over an 18-month period, local and national media covered this campaign, which included a series of media relations pieces, media […]

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  90. AB&C

    Aloysius Butler & Clark Launches “Lightning in a Bottle” Competition

    Philadelphia, PA — Aloysius Butler & Clark, a full-service marketing communications firm, wants to identify the next great business idea originating from a Philadelphia-based company. The agency’s “Lightning in a Bottle” competition seeks entries from companies located within the city limits that have a game-changing product or service ready to go to market. Entries will be […]

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  91. AB&C

    Gold and Silver at the ADDYs for Aloysius Butler & Clark

    PHILADELPHIA, PA — Aloysius Butler & Clark, a full-service marketing communications agency, came home with gold and silver from the 2014 ADDY Awards. The agency won gold in the “Campaign — Single Medium Campaign” category for its Choose Health Delaware videos. The silver came courtesy of AB&C’s Agency Match Game in the “Creative Services and […]

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  92. AB&C

    Driving down highway traffic deaths

    Last year, Delaware recorded less than 100 traffic deaths for the first time since 1963. AB&C and Delaware’s Office of Highway Safety have been working on numerous initiatives — from curbing aggressive driving to pedestrian safety — to drive that number down even further. Recent campaigns include Click It Or Ticket, which has helped increase […]

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  93. AB&C

    Investing in financial brain power

    AB&C welcomes financial industry veteran Ed Ianni to our team. He brings more than three decades of experience in financial services, banking, wealth management, business development, marketing communications, risk management, law and insurance. Ed also serves as an advisor in both the public and private sectors, successfully helping clients grow their businesses, capital and economies. He […]

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  94. AB&C

    Aloysius Butler & Clark wins seven Telly Awards

    WILMINGTON, DE — Aloysius Butler & Clark, a full-service marketing communications agency, and four of its clients won a combined seven awards at the 35th annual Telly Awards. With silver as the highest award given, the agency took home seven total awards: one silver and one bronze with Delaware Office of Highway Safety; one silver […]

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  95. AB&C

    To-Jo Mushrooms chooses AB&C as its marketing agency

    WILMINGTON, DE — Following a national search, To-Jo Mushrooms selected Aloysius Butler & Clark as its new marketing agency. Among other services, AB&C will perform brand positioning, website redesign, retail customer engagement and public relations for the Avondale-based mushroom grower. AB&C and its business-to-business marketing team won the account despite being the only contending agency […]

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  96. AB&C

    Doing a knock-out job online

    Star® Roses & Plants gained fame by introducing the world to the best-selling Knock Out® Family of Roses and Drift® Roses. The company asked AB&C for help engaging customers and other consumers online with relevant content throughout the growing season. This year’s successes included drawing more than 12,000 visitors to the brand’s blog and increasing Facebooklikes by 315%. Working […]

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  97. AB&C

    Buckling down on buckling up

    The state of Delaware has seen a marked increase in seat belt usage during the past year. In fact, the use of seat belts statewide rose from 88% in 2012 to 92% this year. A Delaware Office of Highway Safety campaign developed by AB&C has helped move the state closer to its goal of having […]

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  98. AB&C

    Polishing off the silver

    Recently, AB&C created promotional materials for AtlantiCare Physician Group’s Urgent Care Center. Both the print and banner ads from the campaign won Silver awards at the JASPERs, a New Jersey – based advertising awards competition. We congratulate AtlantiCare on this most recent win!

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  99. AB&C

    Stories from the heart

    Who better to tell the story of a hospital’s lifesaving heart services than patients who benefited from them? To promote the alliance between MedStar Heart Institute and world-renowned Cleveland Clinic Heart & Vascular Institute, Aloysius Butler & Clark developed an ad campaign featuring retired Navy Admiral Tim Heely and event planner Pat Chisley. Both had […]

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  100. AB&C

    Aloysius Butler & Clark takes home three JASPER Awards

    WILMINGTON, DE — Aloysius Butler & Clark, a full-service marketing communications agency, won three times at the JASPERs, taking home awards in traditional and digital advertising. The agency’s banner ad for AtlantiCare’s Urgent Care Center won silver in Digital/Interactive Media: Consumer Digital Ad or Digital Campaign. AB&C and AtlantiCare also won silver in the Print […]

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  101. AB&C

    Michael English joins Aloysius Butler & Clark as Senior Interactive Art Director

    WILMINGTON, DE — Aloysius Butler & Clark has hired Michael English as its Senior Interactive Art Director. He will concentrate primarily on online animation and website design. English will work out of the agency’s Wilmington office. “Clients and prospects are requesting more of our online animation,” says John Hawkins, president and CEO. “With Michael’s diverse advertising […]

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  102. AB&C

    Aloysius Butler & Clark partners with Alaska’s Southcentral Foundation for physician recruitment program

    ANCHORAGE, AK — Aloysius Butler & Clark has reached the final American frontier. The agency’s physician recruitment team will conduct an employment discovery program and develop brand creative for Southcentral Foundation (SCF), an Alaskan health system servicing 60,000 Alaska Native and American Indians. Through unique branding categories, AB&C not only reduces time-to-fill for hospitals’ physician […]

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  103. AB&C

    Aloysius Butler & Clark named top advertising shop in the First State

    WILMINGTON, DE — Aloysius Butler & Clark, a full-service marketing communications agency, received high praise from Ad Week, the leading industry publication for marketing, media and advertising professionals. In a recent article titled The United States of Advertising Agencies, AB&C was named Delaware’s “Top Shop.” “Our selection speaks to the strong partnerships we’ve forged with […]

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  104. AB&C

    Klein USA and AB&C team up to win Architectural Record Excellence in Advertising award

    Philadelphia, PA — AB&C, a full-service marketing communications agency, and its client Klein USA were named winners in the online ad category at the Architectural Record 2013 Excellence in Advertising Awards. The winning banner ad was a collaboration of AB&C’s Lou Brandsdorfer (Creative Director), Bruce Waters (Associate Creative Director) and Paul Stecca (Creative Director). “Architectural […]

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  105. AB&C

    American Nurses Association selects Aloysius Butler & Clark as marketing and PR partner

    Wilmington, DE — After a nationwide search, the American Nurses Association (ANA) has selected AB&C as its marketing and public relations partner. Currently, the agency is promoting the association’s National Database of Nursing Quality Indicators (NDNQI®), used by hospitals to track quality improvement solutions. AB&C is also developing public relations and marketing tactics to support […]

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  106. AB&C

    Summer fun at the Delaware Children’s Museum

    The “kids” at AB&C want you to know about some fun events and exhibits at the Delaware Children’s Museum (DCM): Are there any aspiring baseball players or Phillie Phanatics in your house? Now through August 31, the DCM will feature Playing with the Phillies, displaying all the Phillies artwork you can imagine. With the ongoing […]

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  107. AB&C

    St. Elizabeth Ann Seton Family Carnival draws more than 12,000 to Bear parish

    Bear, DE — After drawing 12,300 attendees, St. Elizabeth Ann Seton Family Carnival concluded on Saturday, July 20. This year marked the 25th anniversary of the summer celebration at the Bear parish. “What a week!” says Rich Yotter, a member of the carnival’s organizing committee. “We promote a safe family environment at the Seton Carnival, […]

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  108. AB&C

    St. Elizabeth Ann Seton Family Carnival kicks off July 15

    Nightly Live Performances Anchor Event’s Silver Anniversary Bear, DE — The St. Elizabeth Ann Seton Family Carnival celebrates its 25th anniversary beginning on Monday, July 15. The festivities run until Saturday, July 20, at 345 Bear Christiana Road in Bear. Nightly admission is $5 for ages 13 to 64 and free for seniors and children […]

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  109. AB&C

    Aloysius Butler & Clark adds to digital media, research teams

    Wilmington, DE — AB&C has hired two new employees — Kathleen Doyle (Digital Media Planner/Buyer) and Chrissy Flynn (Research & Market Analysis Coordinator). Both will work at the marketing agency’s Wilmington office. Doyle will assist in the development, implementation, tracking and optimization of digital campaigns. Her responsibilities encompass online display banners, videos and behavioral targeting. […]

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  110. AB&C

    Aloysius Butler & Clark adds Web Health awards to its 2013 collection

    WILMINGTON, DE — On the heels of major wins at the Aster Awards and the Healthcare Marketing Report Health Advertising Awards, AB&C scored well again at the Winter/Spring 2013 Web Health Awards. The marketing communications agency won silver and bronze for two physician recruitment portals — the silver with Baystate Health of Springfield, MA, and […]

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  111. AB&C

    St. Anthony’s finishes off eight-day Italian celebration

    Wilmington, DE – The St. Anthony’s Italian Festival wrapped up a damp, but extremely successful week on Sunday. Despite losing two nights to inclement weather, the festival drew more than 70,000 attendees, including near record-setting nights on Wednesday and Friday. This year marked the 39th annual “modern” festival and 90th traditional summer celebration at the […]

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  112. AB&C

    St. Anthony’s Italian Festival celebrates Emilia-Romagna

    WILMINGTON, DE — St. Anthony of Padua will host its 39th annual Italian Festival, beginning Sunday, June 9. The 2013 theme is Emilia-Romagna, the home region of St. Anthony’s legendary Fr. Roberto Balducelli, who celebrates his 100th birthday this year. According to Father Robert, the region is home to the most delicious food in all […]

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  113. AB&C

    Driving home a motorcycle safety message

    Warmer weather means sharing the roadways with more motorcycles. Last year in Delaware, there were 17 fatalities involving motorcycles, with both motorists and motorcycle riders at fault. The Delaware Office of Highway Safety is determined to bring that number down by raising motorists’ awareness of motorcycles on the roads and educating motorcycle riders on ways […]

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  114. AB&C

    Aloysius Butler & Clark amasses 28 Healthcare Marketing awards

    WILMINGTON, DE – AB&C, a full-service marketing communications agency, won a total of 28 awards between two prominent healthcare competitions. At the 30th annual Healthcare Marketing Report Health Advertising Awards, the agency received 19 awards. Also, the agency hoisted nine awards at the 2013 Aster Awards, judged by Marketing Healthcare Today. “The healthcare marketing industry […]

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  115. AB&C

    AtlantiCare selects Aloysius Butler & Clark as agency of record

    WILMINGTON, DE — AtlantiCare, a New Jersey healthcare organization, has named AB&C as its new agency of record. The full-service marketing communications agency will handle recruitment, branding, marketing and search engine optimization for AtlantiCare Regional Health Services and AtlantiCare Health Solutions. “AtlantiCare is truly on the forefront of healthcare delivery and engagement,” says AB&C president […]

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  116. AB&C

    Eos Medical Group chooses Aloysius Butler & Clark for employment branding

    WILMINGTON, DE — Eos Medical Group has chosen AB&C, a full-service marketing communications agency, for its 2013 employment branding campaign. Founded as Pegasus Emergency Medicine, the group underwent a name change in January 2013. The campaign will help Eos gain a better understanding of its employment brand and unique employment value proposition. “Eos brings the […]

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  117. AB&C

    Good Shepherd Penn Partners chooses Aloysius Butler & Clark to develop its brand

    Wilmington, DE — Good Shepherd Penn Partners has selected AB&C, a full-service marketing communications agency, to develop a brand identity and brand strategy for its Philadelphia-area post-acute hospitals and outpatient therapy centers. Good Shepherd Penn Partners is a joint venture of Allentown, PA-based Good Shepherd Rehabilitation Network and Penn Medicine. The strategic communications effort will […]

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  118. AB&C

    Inspire. Dream. Achieve.

    The Independence School (TIS) is an independent school located in Pike Creek, Delaware, that welcomes students from age 3 through the 8th grade. Looking to keep enrollment strong during a time of economic challenge, with a reduced population of age-appropriate candidates and competition from other independent and public schools, the TIS staff identified the need […]

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  119. AB&C

    Aloysius Butler & Clark wins gold and silver at 2013 ADDY Awards

      Wilmington, DE – AB&C, a full-service marketing communications firm, took home gold and silver at the 2013 ADDY Awards in Philadelphia. With more than 600 of the region’s top creative professionals on hand, the agency won gold in the public service “non-traditional advertising” category for its My7Minutes unicorn t-shirt. My7Minutes is a youth tobacco […]

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  120. AB&C

    St. Patrick’s Day Society to celebrate 20th Annual Communion Breakfast

    Wilmington, DE – The St. Patrick’s Day Society will host its 20th annual communion breakfast on March 14 at the DoubleTree Hotel on King Street. With more than 1,000 people expected, the mass, parade and breakfast are now a Wilmington St. Patrick’s Day tradition. The breakfast features headliner Joe Conklin, renowned impressionist and Philadelphia radio […]

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  121. AB&C

    Joe Conklin to headline St. Patrick’s Communion Breakfast

    Wilmington, DE – As part of its 20th annual St. Patrick’s Day fundraiser, the St. Patrick’s Day Society will present Joe Conklin, Philadelphia master impressionist and radio personality. Conklin, known for his dead-on impressions of Barack Obama, Charles Barkley, and a litany of politicians, athletes and film stars, will headline the March 14 communion breakfast. […]

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  122. AB&C

    Aloysius Butler & Clark hires Valerie Cole as Digital Media Analyst

    Wilmington, DE – Valerie Cole has joined AB&C as a Digital Media Analyst. She will analyze online media programs, develop campaign performance reports, incorporate measurement into current marketing initiatives and report on clients’ brand presence across social media channels. “Clients are requesting more advanced online measurement, so we need to bring in talented people, who […]

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  123. AB&C

    RideECO means easy commute options

    The Delaware Valley Regional Planning Commission (DVRPC) is no longer licensing the TransitChek trademark to offer and promote its commuter benefit program, along with related products and services. DVRPC needed a new name for the program, which enables employers and employees to save money by putting pre-tax dollars towards fares for commuters who use public […]

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  124. AB&C

    Flu shots shoot up at Geisinger

    As any tissue company will tell you, flu season is in full swing. In an effort to keep its patients and members of the community from getting sick, Geisinger Health System looked to promote the value of flu shots. In previous years, direct mail carried the message. This season, we added a digital advertising campaign […]

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  125. AB&C

    Meet the Aloysius Butler & Clark winter interns!

    AB&C is kicking off the new year with a bright new group of interns. Each season we select interns to work in departments appropriate to their career paths. Guided by their mentors, they participate in real agency projects. (We all fetch our own coffee at AB&C.) Marissa Cortese is a senior mass communication major and […]

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  126. AB&C

    Come see the holidays through the eyes of a child

    The holidays are a time for sharing, and we wanted to reflect that sentiment through our holiday card. AB&C paid a visit to a fifth-grade classroom at the East Side Charter School in Wilmington, Delaware. We spent a morning with the students and asked them to draw a picture of whatever the holiday season meant […]

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  127. AB&C

    AB&C wins gold for “Man Up. Plan Up.” website

    Wilmington, DE – AB&C, a full-service marketing communications agency, won gold for its “Man Up. Plan Up.” website in the 2012 Web Health Awards. The awards honor the nation’s best digital resources. AB&C partnered with the Delaware Division of Public Health to create Man Up. Plan Up., which educates teenage and adult males on family […]

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  128. AB&C

    Celebrating lives well lived

    Parsell Funeral Homes and Crematorium is committed to doing just that. With four locations in southern Delaware, Parsell goes beyond providing expected funeral services to create a respectful and meaningful tribute as unique as the life being honored. Because of its commitment to going above and beyond, Parsell has hosted some memorable personalized funeral services. […]

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  129. AB&C

    Paul Stecca promoted to Creative Director

    Wilmington, DE – AB&C, a full-service marketing communications agency, announces the promotion of Paul Stecca to the position of Creative Director. Stecca will oversee creative product for online advertising campaigns. Focusing on online banner ads, he will serve as an intermediary between the client services and creative teams, hire new team members, and remain abreast […]

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  130. AB&C

    AB&C Art Show – December 6

    Wilmington, DE – AB&C is hosting its annual art show opening reception on Thursday, December 6 from 5 to 8 p.m. This year’s show will feature original artwork created by AB&C employees Emory Au and Lou Brandsdorfer and friend of the agency Ed Przelomski. Come admire the art, listen to the live band, enjoy some hors […]

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  131. AB&C

    AB&C contributes to major healthcare news site

    AB&C has been and will continue to be a regular contributor in 2013 to the Ragan’s Health Care Communication News blog, a daily news website that focuses on healthcare social media, marketing, health communications, pharma and physicians. We’re honored to contribute our client stories and expertise to this go-to online resource for the latest in […]

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  132. AB&C

    AB&C wins six JASPER awards

    Wilmington, DE – AB&C, a full service marketing communications firm, received five gold awards and one silver award this October from the Jersey Shore Public Relations and Advertising Association. The JASPER Awards honor the region’s brightest performers in Advertising, Public Relations and Design. During the 38th annual awards ceremony, AB&C won two gold awards for […]

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  133. AB&C

    Welcome, Sarah!

    Our Bloomsburg office welcomed assistant account executive/production artist Sarah Forney to the healthcare recruitment marketing team earlier this month. A rare commodity in our world, she brings a unique set of skills that bridges the gap between account services and creative. Sarah graduated from Pennsylvania College of Technology with a bachelor of science in graphic […]

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  134. AB&C

    It’s official…

    Official Payments Corp. (OPC), a leading provider of electronic payment solutions, has named AB&C its agency of record. AB&C has been doing project work with OPC for several years and will now handle the company’s digital media campaigns, public relations initiatives and blog writing. We’re happy to be taking our relationship to the next level!

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  135. AB&C

    All paws on deck for inaugural Yappy Hour Doggie Swim

    Newark – The Christiana Hilton hosts the inaugural Delaware Humane Association “Yappy Hour Doggie Paddle Swim” at the Hilton Wilmington/Christiana on Sunday, September 30 from 1:00 to 4:00 PM. Dogs of all ages, shapes and sizes are welcome to participate. The doggie swim takes place in the Hilton’s outdoor pool. Afternoon festivities include a best […]

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  136. AB&C

    Meet up with us in Philly!

    AB&C Healthcare Team Director Maria Stearns and our client Nikki Yeager of MedStar Montgomery Medical Center will be speaking at an IGNITE! session at the annual conference of the Society for Healthcare Marketing and Strategic Development (SHSMD) in Philly this month. Their fast-paced presentation — limited to 10 minutes and 20 slides — will center […]

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  137. AB&C

    Are you a man with a plan?

    Young men don’t always think ahead to the possibility of becoming a dad. Delaware Health and Social Services, Division of Public Health, teamed up with AB&C to create a life plan campaign, Man Up Plan Up, to help guys sort out their options. The campaign — aimed at men ages 19–26 — consists of condoms, […]

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  138. AB&C

    Aloysius Butler & Clark named Top Workplace

    How did AB&C become one of “2012 Top Workplaces in Delaware”? By being such a great place to work! The News Journal asked Workplace Dynamics to survey 31,803 workers at 458 Delaware companies, and AB&C employees had some nice things to say. It’s simple — we love what we do and we love where we […]

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  139. AB&C

    Lending a helping hand

    For more than a year, AB&C has been lending counsel and support to Beverly’s Helping Hands Childcare, our neighbor on 9th Street, to realize their dream of a playground to serve the more than 100 children attending the facility. General Manager Lydia Miller (center) and some of her staff invited us over to view the […]

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  140. AB&C

    St. Elizabeth Ann Seton Family Carnival draws Over 9,000 to Bear parish

    Bear, DE – After drawing more than 9,000 attendees, St. Elizabeth Ann Seton Family Carnival concluded on Saturday July 21. This year marked the 24th anniversary of the traditional summer celebration at the Bear parish. “Seton added some new entertainment and contests to this year’s carnival and the response was fantastic,” says Mark Quinn, a […]

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  141. AB&C

    Aloysius Butler & Clark turns Washington Street into Madison Ave.

    Wilmington, DE — With the theme of AMC’s hit series Mad Men, AB&C hosted more than 500 guests last month to celebrate the marketing communications agency’s 40th anniversary. While sampling hors d’oeuvres and enjoying a martini or two, employees, clients and guests showcased their best 1960s Mad Men/Madison Avenue attire at the Washington Street office. “When […]

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  142. AB&C

    Aloysius Butler & Clark receives eight Medical Marketing awards

    Wilmington, DE — AB&C, a full-service marketing communications firm, was honored eight times at the 2012 Aster Awards, which recognizes medical marketing achievements. This elite competition identifies the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. AB&C won three gold, three silver and two bronze awards across a variety of categories. The […]

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  143. AB&C

    Aloysius Butler & Clark adds Corinne Powell to agency team

    Wilmington, DE — AB&C, a full-service, Delaware-based marketing communications firm, has added a new member to its Account Services Department. Corinne Powell joins AB&C as an Account Executive. Previously, Powell spent five years with Bank of America in Wilmington as Manager of Agency Traffic Operations and, most recently, as Account Executive on the corporate social […]

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  144. AB&C

    St. Anthony’s Italian Festival concludes colossal week

    Wilmington, DE – The St. Anthony’s Italian Festival concluded on Sunday. This year marked the 38th anniversary of the “modern” Italian festival and more than 88 years of a traditional summer celebration at the parish. Despite losing one night to inclement weather, the festival drew more than 73,000 attendees, matching its 2011 total. “It’s amazing. […]

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  145. AB&C

    Aloysius Butler & Clark excels at Healthcare Advertising Awards

    Wilmington, DE — Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, won big in the 29th Annual Healthcare Advertising Awards. The agency collected three gold, two silver and three bronze awards, as well as several awards for merit. The awards are sponsored by Healthcare Marketing Report, the leading publication on healthcare marketing, […]

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  146. AB&C

    Aloysius Butler & Clark awarded MedStar Health account

    Wilmington, DE, April 30, 2012 — Aloysius Butler & Clark (AB&C), a Delaware-based full-service marketing communications firm, was recently selected as agency-of-record for MedStar Health, a regional healthcare system with nine hospitals and twenty health-related organizations across Maryland and the DC metropolitan area. In that capacity, AB&C will serve as a strategic and creative partner […]

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  147. AB&C

    Google attracts Delaware small businesses

    Wilmington, Delaware – More than 250 local Delaware businesses attended workshops hosted by Google on Friday, April 20 at the Delaware Center for Contemporary Arts in Wilmington. The Internet search firm worked with local partners to design the program, which helps drive economic growth by giving Delaware businesses the tools and resources to establish a […]

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  148. AB&C

    Taking home the gold!

    Our 2011 holiday card earned us a Gold ADDY award at the Philadelphia ADDY award competition this year. The ADDY Awards is the advertising industry’s largest competition, boasting more than 50,000 entries each year. Download a pdf of the holiday card here. Download a pdf of the personality name badges here.

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  149. AB&C

    Shawn Kessler to speak at Healthcare Marketing Strategies Summit

    Senior Strategist Shawn Kessler has been invited to present at the 17th National Healthcare Marketing Strategies Summit, a conference held by the Forum for Healthcare Strategists. The summit takes place in Orlando, Florida, from April 29 to May 1. Shawn will speak about physician recruitment strategy and brand management, and the approaches AB&C has used […]

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  150. AB&C

    Aloysius Butler & Clark wins Higher Education Marketing award

    Wilmington, DE, March 12, 2012 — Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, won bronze in the 27th Annual Educational Advertising Awards. The awards are sponsored by the Higher Education Marketing Report. AB&C received bronze for its work on Widener University’s Annual Report. “We’ve had the privilege of working on dozens […]

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  151. AB&C

    AtlantiCare recruits AB&C for physician recruitment marketing

    AB&C is excited to add AtlantiCare, the largest healthcare organization in southeastern New Jersey, to the client roster. We will be enhancing their physician recruitment marketing efforts by helping them with physician employment branding, creating a physician recruitment portal for their website, creating trade show materials, and providing strategic consultation services.

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  152. AB&C

    Aloysius Butler & Clark wins new healthcare account

    Aloysius Butler & Clark (AB&C), a full-service, Delaware-based marketing communications firm, has added Continuum Health Partners to its robust list of healthcare clients. AB&C has created a social media campaign for Continuum Health Partners’ Friedman Diabetes Institute andthe Child and Family Institute located in New York City. The social media plan entails 12 different platforms […]

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  153. AB&C

    Aloysius Butler & Clark wins Klein USA account

    Wilmington, DE, January 23, 2012– Aloysius Butler & Clark (AB&C), a full-service, Delaware-based marketing communications firm, has been selected by Klein USA as its agency of record. Headquartered in Barcelona, Spain, the interior sliding glass door company is looking to AB&C to help increase its presence in the United States. The account will be handled […]

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  154. AB&C

    Aloysius Butler & Clark Wins Delaware Office of Highway Safety Account

    Wilmington, DE, January 10, 2012 – Aloysius Butler & Clark (AB&C), a full-service, Delaware-based marketing communications firm, has been selected by the Office of Highway Safety (OHS) to promote its community outreach campaigns. OHS is responsible for developing and implementing strategies aimed at saving lives and preventing injuries on Delaware’s roads and highways. “We look […]

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  155. AB&C

    Aloysius Butler & Clark to Represent Standard Distributing, Inc.

    Wilmington, DE – December 9, 2011 – Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, has recently been awarded the account of Standard Distributing Company, Inc., the oldest and largest beer distributor in the state of Delaware. Founded in 1933, the company is headquartered in New Castle with a branch office in […]

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  156. AB&C

    Aloysius Butler & Clark Wins 4 WebAwards

    Wilmington, DE — Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, received four awards at the Web Marketing Association’s 15th annual WebAward international competition. The awards were received on behalf of clients Abington Memorial Hospital, The Chester County Hospital and Health System (TCCH), and Underwood Memorial Hospital. AB&C won an outstanding website […]

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  157. AB&C

    Aloysius Butler & Clark goes back in time at this year’s Art Show

    Put on your bonnets and boaters and hop in your buggy — Aloysius Butler & Clark is going back in time for this season’s art show! On September 8, 2011, the walls of AB&C will be adorned with fine historic reproductions from The Delaware Historical Society. These rarely seen reproductions will include maps, documents and […]

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  158. AB&C

    Aloysius Butler & Clark Expands Agency Team

    Wilmington, DE, August 24, 2011 — Aloysius Butler & Clark (AB&C), a full-service, Delaware-based marketing communications firm, has expanded its team with the addition of two new members, Valerie Gentieu and Jason Cockerham. Valerie Gentieu joins AB&C’s Media Department as its Digital Media Supervisor. Valerie comes to AB&C from Fleming & Van Metre Advertising in […]

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  159. AB&C

    John Hawkins Named to Board of Philly Ad Club

    August 1, 2011 — John Hawkins, president & CEO of Aloysius Butler & Clark, has joined the board of the Philadelphia Ad Club. Aloysius Butler & Clark (AB&C) is a full-service, Delaware-based marketing communications firm. The Philadelphia Ad Club and the Delaware Ad Club have recently decided to join forces to improve networking, training and […]

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  160. AB&C

    Stacy Speicher Promoted to Account Supervisor

    Wilmington, DE — Aloysius Butler & Clark (AB&C), a full-service, Delaware-based marketing communications firm, has promoted Stacy Speicher to the position of Account Supervisor. Speicher has been with the agency for seven years and has made vital contributions to the agency’s healthcare clients, in addition to many others. She currently manages Underwood-Memorial Hospital, Abington Memorial […]

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  161. AB&C

    AB&C to be contributors for Ragan’s Healthcare Communications

    Wilmington, DE, July 18, 2011 – Aloysius Butler & Clark (AB&C), a full-service communications firm, has been invited to be a regular contributor to Ragan’s Health Care Communication News. Maria Stearns, AB&C’s healthcare team leader, along with other healthcare experts at the agency, will be providing two blog posts a month for Ragan on the […]

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  162. AB&C

    Aloysius Butler & Clark Receives Two Jersey Awards

    Wilmington, DE — Aloysius Butler & Clark (AB&C), a full-service communications firm, was honored with two awards at the 43rd annual Jersey Awards hosted by the New Jersey Advertising Club. The awards were won on behalf of AB&C’s clients, St. Joseph’s Children Hospital and UMDNJ-Robert Wood Johnson Medical School. AB&C won gold (first place) for its […]

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  163. AB&C

    New Additions to the St. Anthony’s Italian Festival Drew Large Crowds

    Wilmington, DE – St. Anthony of Padua Roman Catholic Church hosted the 37th annual Italian Festival from June 12 to June 19, 2011. The Festival, held on the grounds of St. Anthony of Padua Parish in Wilmington, DE, saw a 9 percent increase in attendance compared to 2010, with about 73,000 attendees throughout the week. […]

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  164. AB&C

    Aloysius Butler & Clark and Clients Winners of Healthcare Marketing Awards

    Wilmington, DE — Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, and its clients Abington Memorial Hospital and The Chester County Hospital and Health System, received Gold awards at the 28th Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report. Additionally, the two hospitals, as well as Holy Name Medical Center, won three […]

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  165. AB&C

    Aloysius Butler & Clark Named Google AdWords Certified Partner

    Wilmington, DE — Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, has demonstrated its proficiency in Google AdWords by becoming an AdWords Certified Partner. This designation is a globally recognized stamp of approval that showcases knowledge of the latest AdWords tools and best practice techniques. “The Google AdWords Certification speaks to our […]

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  166. AB&C

    Four Spikers Create a Scene at AB&C

    It’s time for AB&C’s fall art show — and we’ve got something special: “Four Spikers” is the first agency art show to feature four members from one very talented family. Bill, Carol, Mike and Tom Spiker will all be displaying their art at the opening on Thursday, November 4, from 5 to 8 p.m., but […]

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  167. AB&C

    Calling all art enthusiasts

    It’s the time of year for new beginnings — spring is in the air, the Phillies just had their season opener and new art is being hung on AB&C’s walls. That’s right, it’s time for the agency’s spring art show. It’s our tradition to host an art reception every spring and fall. The show helps […]

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  168. AB&C

    Ending the year on a high note!

    AB&C was honored with four gold awards and one silver in the 35th Annual JASPER Awards competition. Sponsored by the Jersey Shore Public Relations and Advertising Association (JSPRAA), the competition drew more than 265 entries. Our work with St. Joseph’s Healthcare System Children’s Hospital in Paterson, NJ, won gold for outdoor billboard advertising, print poster […]

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  169. AB&C

    I love to brag about our award-winning work.

    That’s why I’m happy to report that AB&C recently won 12 awards at the 2009 Aster Awards, a medical and healthcare marketing awards program. The awards —golds, silvers and bronzes — recognized creative work in direct mail, web design, television, collateral and print. Check it out for yourself. One gold was for our design of […]

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  170. AB&C

    Here’s some rewarding recognition.

    AB&C earned 11 awards, including a “Best in Show,” at the Twenty-Sixth Annual Healthcare Advertising Awards, the nation’s oldest and largest healthcare advertising awards competition, sponsored by Healthcare Marketing Report. Click to see the winning creative. AB&C took top honors (the “Best in Show” award) for developing a Physician Recruitment Showcase Book on behalf of […]

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